Intel CEO Brian Krzanich Presents Keynote at Automobility LA
【Summary】Intel CEO Brian Krzanich presented the keynote address on Wednesday morning at the 2017 Automobility LA technology conference where he shared some updates on what Intel is working on in the autonomous driving space.
LOS ANGELES — Intel CEO Brian Krzanich presented the keynote address on Wednesday morning at the 2017 Automobility LA technology conference where he shared some updates on what Intel is working on in the autonomous driving space. With immense computer processing power at their disposal, Intel is at the center of the autonomous driving revolution.
He opened by saying there is a lot of talk about autonomous driving, Intel CEO Brian Krzanich said Intel is not only working on this technology, the company is actually building autonomous cars. Intel has been working on this technology for quite some time. Krzanich said intel has been working with Waymo on autonomous driving for years.
Many other companies are investing time and resources to bring autonomous driving to fruition. Krzanich said the technology needs to be scalable as well. "We are working on scalable architecture for autonomous cars."
He also spoke about some of Intel's research in deep learning for autonomous cars. Deep learning is the key component of Intel's self-driving efforts, he said. "All of that is done with deep learning and algorithms."
Intel is putting together a $250 million investment fund to support autonomous driving technology. Another large investment was the acquisition of Mobileye for $15 billion. Others include HERE, a HD mapping company.
Krzanich said that Mobileye is unique, as it uses a crowdsourcing mapping technology where drivers can add data to just by driving using the platform. That data can be added to the maps and using deep learning algorithms, can improve over time. "Data is really the next oil and is changing everything around us." The autonomous car is going to be one of the biggest data collectors in the next decade." There is a lot of data coming into the car.
Intel wants to be a part of a predicted $7 trillion passenger economy. Technology may one day be used to customize vehicle interiors. The windows of the car can really act as a entertainment device. For example if driving in the rain, the windows can show passengers a bright sunny day or some other entertainment.
Partnership with Warner Bros for In-Car Entertainment
Some other news from Krzanich was Intel's partnership with Hollywood entertainment giant Warner Brothers. "I am sharing some news that we are making public for the first time." he said. The news is that Intel is entering a partnership to bring entertainment experiences to cars. We are building together entertainment and automotive technology.
Intel will be working with Warner Brothers on a customizable in-car entertainment space. Imagine being able to watch a movie on the windshield of a fully autonomous car as you are traveling on the highway. By partnering with Warner Brothers Intel hopes to make this happen. However, Krzanich said people need to trust autonomous cars before this happens.
"One of the most important tasks is building trust." People need to feel comfortable in an autonomous car. "We believe the technology we are bringing is not just about driving." it about saving lives and preventing crashes. We are seeking a point where car accidents are a thing of the past.
In closing he said, "Our goal is to introduce a standardized framework, to avoid every accident and improve the autonomous driving systems using algorithms. "It's complicated, it includes software and hardware and legislation, but it is vital to achieve." However, Intel's ultimate test will be with passengers. "Our job in this industry is to bring that level of trust to the industry. Intel is convinced that its technology will bring an entire renaissance to the automotive industry.
Originally from New Jersey, Eric is an automotive and technology reporter specializing in the high-tech industry in Silicon Valley. Eric has over fifteen years of automotive experience and a B.A. in computer science. These skills, combined with technical writing and news reporting, allows him to fully understand and identify new and innovative technologies in the automotive industry and beyond. He has worked on self-driving cars and as a technical writer, helping people to understand and work with technology. Outside of work, Eric likes to travel to new places, play guitar, and explore the outdoors.
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