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Hyundai & Xevo Working on a In-Vehicle Payment System

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【Summary】Hyundai is making it easier for drivers to pay for for goods and services right from their vehicle’s telematics unit, including gasoline, food, or parking with a new partnership with Xevo, which provides in-car purchasing options.

Eric Walz    Jun 07, 2018 6:32 PM PT
Hyundai & Xevo Working on a In-Vehicle Payment System
author: Eric Walz   

Imaging pulling up to a drive-thru or gas station and not having to fumble with cash or a credit card. Hyundai is planning on making it happen. Hyundai is making it easier for drivers to pay for for goods and services right from their vehicle's telematics unit, including gasoline, food, or parking with a new partnership with Xevo, which provides in-car purchasing options.

At the TU-Automotive Detroit Conference on Wednesday, Hyundai showcased an in-vehicle payment concept called the 'Hyundai Digital Wallet' payment platform. The payment platform is similar to Apple Pay or Android Pay cashless payment systems.

Hyundai partnered with automotive software developer Xevo Inc., which connects drivers and their vehicles to mobile applications and services through touchscreens and their vehicle-branded mobile apps on the service.

This payment capability will integrate with Hyundai's Blue Link infotainment system and will allow drivers to order a coffee by placing their order right from the vehicle's infotainment display. From there, Hyundai's navigation system will automatically route the driver to the nearby location to pick up their beverage.

The platform will securely stores a customer's payment information for in-car commerce so that the company can offer Hyundai-branded payment solutions for customers to pay for fuel at participating Chevron- and Texaco-branded stations, order and pay for Applebee's To Go orders and find and pay for parking with ParkWhiz.

Cason Grover, senior group manager of Hyundai Vehicle Technology Planning, told Automotive News this week that Hyundai does not yet have a launch date and is still considering options for the in-car concept. The concept program will require the development of more over-the-air update solutions and maintenance, he said.

The technology could either be made available through the existing mobile app to display in the vehicle head unit, or it could be launched as part of the vehicle software in the next infotainment platform. To determine which option fits best, the company soon plans to move the platform from a proof of concept into a pilot program.

Xevo selected the three Hyundai partners Chevron, Applebee's and ParkWhiz, based on the brands' existing infrastructures, capabilities and shifts toward more purchasing options that align with Hyundai's goals.

"There's a level of existing payment capability," Grover said. "The demand for more convenience is always there."

Revenue from vehicle services is expected to grow substantially to over $7 billion by 2022, with 357 million connected cars on the road by then, according to data from Statista.

GM launched a similar service last year it calls Marketplace, the automotive industry's first e-commerce platform allowing drivers to purchase goods and services or make online reservations from select GM cars.

Hyundai has also worked with technologies such as Google Glass, Amazon's Alexa, Google Assistant, Wear OS and Apple Watch in its expansion from smartphone app integration. ParkWhiz also has partnerships with other companies such as Ford.

The use of Xevo's technologies for Hyundai will only be available in the U.S. market at this time, Grover said.

Grover added that Hyundai has recently partnered with Verisk, a data analytics provider, to collect driving data from consenting car owners, for another way in which Hyundai uses aggregate technology solutions. Hyundai owners will be able to view their Verisk Driving Score, a metric that assesses individual driving behavior. Insurers can then use these scores for usage-based insurance programs.

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