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The moovel Group Gains 5 Million Users with its OS for Mobility Services

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【Summary】The moovel Group, a Daimler subsidiary providing Mobility-as-a-Service (MaaS), has reached five million users. The platform is growing in popularity and gained over two million users in the past year alone, a 71 percent increase since first launching in 2015.

Jacky Ho    Aug 02, 2018 5:41 PM PT
The moovel Group Gains 5 Million Users with its OS for Mobility Services
author: Jacky Ho   

The moovel Group, a Daimler subsidiary providing Mobility-as-a-Service (MaaS), has reached five million users. The platform is growing in popularity and gained over two million users in the past year alone, a 71 percent increase since first launching in 2015.

"We are, of course, pleased that five million people are excited about our moovel products. As a Mobility-as-a-Service pioneer, we will continue to work to simplify mobility in cities and improve people's quality of life," says moovel Group CEO Daniela Gerd Tom Markotten, commenting on reaching the five-million mark.

Moovel is working on what is calls an ‘operating system' for urban mobility, that provides access to multiple mobility options, paving the way for the future with autonomous vehicles. moovel acts as a partner to cities, transit authorities, and customers to make mass transit systems and getting around more efficient.

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The term Mobility-as-a-Service (MaaS) is relatively new. It refers to the bundling of various types of public transportation, such as buses, subway, car-sharing, bike-sharing, and taxis, to form a single transportation solution.

Ride-hailing companies such as Uber and Lyft, are both exploring ways to integrate more transportation options, such as bike and electric scooter rentals, directly from their customer app. The service from Moovel has the same goal, offering multiple ways to get around using just a single app.

How it Works

Customers book and pay for services using an integrated account accessed with a single app. The app combines public transportation options with the sharing economy to form a flexible service. moovel Group introduced its first MaaS platform with integrated booking and payment functions back in 2015.

The app allows users to book and pay for public transportation tickets, as well as other mobility options such as car sharing and rental bikes. Since 2015, users in Stuttgart, Germany have been able to book and pay for rides by bus and subway, car-sharing service car2go, mytaxi, and rail operator Deutsche Bahn directly via the moovel mobility app.

Moovel also offers cities and transit authorities a toolbox they can use to help integrate various mobility providers. For example, the MaaS platform can be used to optimize a city's traffic flow during peak times.

Besides Stuttgart, Moovel offers apps for other German cities including Hamburg, Karlsruhe and Aschaffenburg.

The moovel Group is represented in North America by moovel North America, based in Portland, Oregon. moovel North America is the leading provider of mobile-ticketing apps that enable customers to book and pay for tickets using their smartphone.

According to a study published by The Insight Partners in July 2018, the global MaaS market has strong growth prospects. According to the study, the market will see annual growth of 33.9 percent between 2018 and 2025. The research company anticipates a market volume of $358.35 billion in 2025.

App-based shared rides are a good starting point for structuring transportation efficiently and prompting more people to use public transportation – and thus an important element of a Mobility-as-a-Service platform.

An import component of moovel's technology is its on-demand algorithm, which intelligently combines trip requests to enable ride-sharing. To ensure that users can get from point A to point B as quickly as possible, the travel routes are continually calculated and updated taking into account the latest real-time traffic data and information from the public transportation network. In addition, the algorithm calculates anticipated demand, so that a fleet can be managed accordingly.

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