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New Electric Vehicle Startup GYON Announces its Big Plans at Launch Press Event

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【Summary】GYON, a new luxury electric vehicle startup, held its launch press conference last night in Los Angeles. The company announced its concept car design in collaboration with Gaffoglio Family Metalcrafters Inc.(GFMI), a renowned automotive fabricator that helped design the famed Dodge Viper sports car.

Eric Walz    Aug 09, 2018 2:44 PM PT
New Electric Vehicle Startup GYON Announces its Big Plans at Launch Press Event
author: Eric Walz   

LOS ANGELES — GYON, a new luxury electric vehicle startup, held its launch press conference last night in Los Angeles. The company announced its concept car design in collaboration with Gaffoglio Family Metalcrafters Inc.(GFMI), a renowned automotive fabricator that helped design the famed Dodge Viper sports car.

The co-founder and president of GYON, Joe Chao and former global president and CEO at Chrysler, Tom Lasorda, along with the executive team appeared at the ceremony to announce their plans.

"We want our customers to feel happy and satisfied," said Chao. As a new energy automotive OEM, GYON plans to offer a portfolio of smart EV passenger cars that deliver reliable performance, hi-tech connectivity, five-star safety, and a hassle-free ownership experience.

The slogan of GYON is "Right Is Our Niche," which promotes the fact that the brand is looking for new opportunities in China's new high-end electric automobile market.

The design of the new concept car will be provided by GFMI, a worldwide well-known product developer that has developed many outstanding concept automobiles. GYON's first newly high-end concept car will be launched in 2019.

GYON did not reveal an actual vehicle at the event, only a teaser image which depicts some type of small SUV, possibly a crossover model.

GYON says it vehicle battery pack can be charged to 80 percent within 10 minutes, and 100 percent within 15 minutes and delivering up to 372 miles of driving range.

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Brand Vision

GYON's vehicles will cover three mainstream market segments, sedan, SUV, and crossover.

The electric vehicle startup is also developing its own GYON Operating System (G-OS), which the company says will use data-based logic to mimic human cognitive capability. The vehicle will meet the demand for cutting-edge connectivity along with personalized preferences for the driver.

GYON ambitious plans are to be a world-class OEM, offering a portfolio of smart EV passenger cars including  establishing itself as a international company with a global brand identity.

Gyon's co-founder and president Joe Chao brings with him 30 years of experience in the global automotive industry, possessing a broad range of management, product development, and leadership experience.

Chao started his automotive career at General Motors and worked there for 16 years, working his way up from a system analyst to become a Sr. Executive Director at the largest company in the world at the time. He was instrumental in successfully transforming the automaker from a traditional manufacturer into a world-class lean manufacturer by implementing and institutionalizing GM Production System, (GMPS) across all GM North America operations and engineering groups.

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GYON co-founder Joe Chao speaks at yesterday's press event

In 2003, Daimler AG appointed Chao as President and CEO of DaimlerChrysler Automotive Company in China, where he was in charge of establishing the Daimler-BAIC joint venture. The JV with BIAC opened the doors for Mercedes Benz passenger cars to operate in China.

Chao was responsible for the development and implementation of a world-class green field plant in Beijing to manufacture Mercedes-Benz E and C class vehicles. He also assisted in setting up the marketing and sales distribution network to select the first wave of Mercedes-Benz dealerships.

Chao also served as global Sr. Vice President at Chrysler for 11 years, responsible for new program development and launches (Jeep/Chrysler/Dodge) from concept, design and volume production.

GYON plans to establish an automotive ecosystem in Chengdu with the full support and strategic cooperation of the Chengdu government. In Chengdu, GYON is to orchestrate an automotive ecosystem that brings direct benefits to the residents and helps stimulate the economic growth of the city.

GYON is planning to introduce nine models in the next 8 years to the Chinese market. The company plans to produce 400,000 vehicles.

GYON is the latest company outside of traditional automakers that is entering the growing electric vehicle market. Other startups include SF Motors, Lucid Motors, Faraday Future and Fisker. All of these startups are competing with Tesla and face similar challenges in building an luxury electric vehicle from scratch.

Joining Tesla are established automakers, which are beginning to introduce their own fully-electric models—making GYON's success as a luxury electric automaker a challenging endeavor.


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