Apple CEO Finally Admits to Project Titan, ‘The Mother of all AI Projects'
【Summary】On Tuesday, Apple CEO Tim Cook confirmed that the company is working on a self-driving car program. Cook called the effort “The mother of all A.I. projects.”
On Tuesday June 13th, Apple CEO Tim Cook confirmed that the company is working on a self-driving car program. Cook called the effort "the mother of all A.I. projects." In the past, it was not clear just what Apple was up to.
Apple shared little information about developing autonomous vehicles. In 2014, the company was rumored to have begun work on an autonomous electric car, codenamed "Project Titan," with hundreds of employees devoted solely to its development. Management issues and logistical problems impaired its progress, leading Apple to abandon the project.
Since then, Apple engineer Bob Mansfield has fronted a renewed effort to focus on building an autonomous driving system rather than a complete car. However, Apple has been secretive about the project since day one, up until recently.
"We're focusing on autonomous systems," Cook said in an interview on Bloomberg Television earlier this month. "It's a core technology that we view as very important."
He detailed his view of the future for the automotive industry as a combination of self-driving cars, electric vehicles, and ride-sharing. "You've got kind of three vectors of change happening generally in the same time frame," he said.
Apple plans to focus on autonomy, though some of Cook's talk seemed to hint that the company has not abandoned the notion of building an entire electric vehicle. "It's a marvelous experience not to stop at the filling station or the gas station," Cook said.
Cook's statements do not indicate the company has any current plans to build a physical car. Cook did not outright say that option was no longer on the table. "We'll see where it takes us," he said. "We're not really saying from a product point of view what we will do."
"Clearly, one purpose of autonomous systems is self-driving cars — there are others. And we sort of see it as the mother all A.I. projects," Cook told Bloomberg. "It's probably one of the most difficult AI projects, actually, to work on. So autonomy is something that is incredibly exciting for us."
One of Apple's Lexus self-driving test vehicles was spotted in April driving around Silicon Valley and the company recently was granted an autonomous vehicle test permit to use in California. However, the company appears to be far behind Waymo in the testing of autonomous vehicles. Waymo's self-driving fleet has logged millions of miles so far.
Bloomberg's Mark Gurman and Gerrit De Vynck reported that VR simulators will allow the Apple team to test their self-driving software without taking the system on public roads. According to media reports, Apple's VR team includes virtual reality expert Doug Bowman, who designed the simulators Apple is using to test its self-driving software. The car operating system would be built at least partially in Canada, Bloomberg reported.
Originally from New Jersey, Eric is an automotive and technology reporter specializing in the high-tech industry in Silicon Valley. Eric has over fifteen years of automotive experience and a B.A. in computer science. These skills, combined with technical writing and news reporting, allows him to fully understand and identify new and innovative technologies in the automotive industry and beyond. He has worked on self-driving cars and as a technical writer, helping people to understand and work with technology. Outside of work, Eric likes to travel to new places, play guitar, and explore the outdoors.
February 20, 2018 News of the Day: Porsche to End Production of Diesel Vehicles in Favor of EVs, New Toyota Electric Motor Needs Less Rare-Earth Metal to Manufacture
Tesla’s Cloud Hacked and Used to Mine Cryptocurrency
Waymo Launching Ride-Hailing Service in 2018 That May Rival Uber
February 16, 2018 News of the Day: California Electric Company Partners with BMW Offering a $10,000 Rebate on a New BMW i3, Porsche to Challenge Tesla’s Model S with its 670 Horsepower Mission E
Ricardo to Integrate Qualcomm’s HALO Wireless Charging for Electra Meccanica’s SOLO EV
February 15, 2018 News of the Day: VW Looks at Apple for Guidance With Electric Car Design, Audi & Porsche to Jointly Develop and Share EV Platform
Faraday Future Hosts Global Supplier Summit at its California Headquarters
February 14, 2018 News of the Day: Tesla’s Plans to Open a Factory in China Stall as it Still Needs a Chinese Partner, Faraday Future Receives $1.5 Billion Lifeline
- Minnesota Winters Are Proving to be Difficult for Autonomous Cars
- GM President Dan Ammann Discusses The Cruise AV Self-Driving Car in New Video
- December 29, 2017 News of the Day: Volkswagen Close to Building 6 Million Vehicles This Year, American Traffic Solutions Releases Scary Crash Footage of Vehicles Running Red Lights
- More People in the US are Leasing Electric Cars Than Buying Them
- Is it Possible for EVs to Outlast Gas and Diesel Cars?
- Hyundai Will Kick Off its Autonomous Program With a Fuel-Cell SUV
- Ford to Begin Testing New Autonomous Tech Next Year
- AdaSky Demonstrates its Thermal Vision Solution for Autonomous Cars at CES
- Nissan LEAF Handily Steals KBB 5-Year Cost to Own Award
- In the Continuing Push to Clean its Air, China Bans 553 Car Models