Kia is Offering ‘4D' Virtual Test Drives in the New Stinger Sedan

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【Summary】At the North American international Auto Show (NAIAS) this week, Kia announced that it is offering 4D ‘virtual rides’ in its new Stinger sedan.

Original   Eric Walz  ·  Jan 15, 2018 11:10 AM PT
author: Eric Walz   

IRVINE, Calif., — Imagine driving down California's famed Pacific Coast Highway along the scenic cliffs of Big Sur, California in your new Kia Stinger. Kia is giving you that experience before you buy or lease one. At the North American international Auto Show (NAIAS) this week, Kia announced that it is offering 4D ‘virtual rides' in its new Stinger sedan.

The immersive Kia 4D Stinger Experience virtually puts consumers behind the wheel and allows them to feel the speed, agility, responsiveness and handling of the highest-performance production model in Kia's history through visual, auditory and sensory cues. The experience simulates a thrilling drive.  Included is a 360-degree experience includes custom and immersive content that connects to a specially designed haptic platform, simulating real-world movements and environments

For customers outside of Detroit, virtual test drives are now available at Kia.com and jauntvr.com as well as the Jaunt app, accessible on major VR and mobile platforms and downloadable to Android and iOS devices.

At NAIAS, participants will enter the Kia 4D Stinger Experience and, after a brief introduction which details the Stinger's six-year journey from concept car to reality, travel up and down the iconic Pacific Coast Highway along California's Big Sur, through the provincial towns in the south of France, or visit the Cadwell Park motor racing circuit in England.

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The Kia Stinger Sedan

Kia designed its new Stinger as a high-performance sports car, offering the thrilling driving characteristics of a BMW, Porsche, or Audi. The Stinger was designed by Peter Schreyer and Kia's chief designer Gregory Guillaume at Kia's European design studio in Frankfurt, Germany. The Stinger was engineered by former BMW M Vice President of Engineering.

"With a 0-60 time of 4.7 seconds and a top speed of 167 miles per hour, the Stinger is like nothing anyone has ever seen from Kia before and the 4D Stinger Experience takes virtual reality way beyond the visual to connect with consumers and enthusiasts at the visceral level," said Saad Chehab, vice president, marketing communications, KMA.  "Every twist and turn, every rush of acceleration and every braking run is experienced as if you, the driver, are in command. Stinger is a vehicle that you need to feel to truly appreciate."

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The Stinger's interior

During the four-dimensional virtual test drive, the voices of Kia representatives – including Kia's president and chief design officer, Peter Schreyer, and president of vehicle test & high-performance development, Albert Biermann – emerge from the Stinger's premium sound system and provide an overview of the test drive locations as well as the Stinger's design, performance and high-end features.  

Five projectors will display the immersive virtual test drive onto three projection screens and the specially programmed floor, with haptic feedback produced by a modified suspension rig that matches every twist and turn of the road. The 4D experience includes a rapid ascent up the California coast to hairpin turns on mountain roads high above the South of France, showing off Stinger's nimble ride and sports car like handling.

This new type of 4D virtual experience is unique in the automotive industry and may become a common way for automakers to market their cars in the future.

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