Mercedes Benz Debuts its New A-Class with AI Powered 3D Dashboard Using NVIDIA DRIVE

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【Summary】The new Mercedes Benz A-Class made its debut at an Amsterdam launch event and is the first production vehicle to offer the Mercedes-Benz User Experience or ‘MBUX’ infotainment system.

  Eric Walz  ·  Feb 05, 2018 3:00 PM PT
author: Eric Walz   

AMSTERDAM —  The new Mercedes Benz A-Class made its debut at an Amsterdam launch event and is the first production vehicle to offer the Mercedes-Benz User Experience or ‘MBUX' infotainment system. The system is powered by NVIDIA DRIVE.

With MBUX, Mercedes aims to reinvent the cockpit experience using rich, real-time 3D graphics and artificial intelligence (AI) powered by NVIDIA. It includes a high-resolution widescreen cockpit with a touchscreen, navigation display with augmented reality technology plus intelligent voice control with natural language processing, which is activated with the keyword "Hey Mercedes".

"Our mission was to take the user experience to a new level," explained Ola Källenius, board member for group research and Mercedes-Benz car development. "To do this, we chose the best technology available to bring AI into the car and created a completely new user experience from the ground up."

"I want to build the world's most advanced cockpit of the future and it's going to have amazing computer graphics but most important is that it will have artificial intelligence so it can revolutionize the user experience," said NVIDIA CEO Jensen at CES in January where he gave a preview of the system.

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MBUX is updatable over the air. The MBUX holds additional computational capabilities in reserve, enabling new applications to be deployed over the life of the vehicle. As speech and AI applications evolve, MBUX will be able to add new features.

"The car is a learning system," Källenius said. "It's like a very good butler — the more you use it, the better it knows and anticipates your preferences."

For drivers, the AI-powered natural language processing makes interacting with the vehicle more natural and safer than ever before. MBUX can understand indirect speech. For example, a driver can say "I'm cold", and the car will know to raise the interior temperature. The system also remembers details such as the seat and steering wheel settings, lights and other comfort features.

"Natural language with AI will be the preferred method of interacting with the car," said Georges Massing, Daimler AG's director of user interaction. "That's because speech is the easiest — and safest — way to interact."

The MBUX system will be a standard feature in the compact A-Class model, which will enter series production this spring. The system will come in three display versions: two 7-inch; one 7-inch and one 10.25-inch; or two 10.25-inch displays.

Mercedes plans to roll out the MBUX user experience across its entire vehicle line-up.

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