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Dr. Shawn DuBravac Talks Innovation Defining the Tech Industry at CES Asia

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【Summary】Dr Shawn DuBravac, the chief Economist and Senior Director of Research at the Consumer Technology Association (CTA) spoke at the 2017 CES Asia Conference held in Shanghai this week. His speech included some major trends happening in the tech industry.

Original Eric Walz    Jun 08, 2017 3:24 PM PT
Dr. Shawn DuBravac Talks Innovation Defining the Tech Industry at CES Asia

Dr Shawn DuBravac, the chief Economist and Senior Director of Research at the Consumer Technology Association (CTA) spoke at the 2017 CES Asia Conference held in Shanghai this week. CES Asia is the premier event for the consumer technology industry, showcasing the full breadth and depth of the innovation value-chain in the Asian marketplace.

Reporters from Futurecar's China office were in attendance and highlighted the key points of Dr. DuBravac's presentation, which included some major trends happening in the tech industry.

DuBravac is also the author of the New York Times Best Seller Digital Destiny: How the New Age of Data Will Transform the Way We Work, Live, and Communicate, which explores how the world's mass adoption of digital technologies portends the beginning of a new era for humanity in the realms of economics, health, travel and culture.

Dr. DuBravac spoke about innovation and trends that are defining the tech industry in 2017, and to help people to understand how the transportation revolution and advances in artificial intelligence and voice computing will change the consumer landscape. Some of the more interesting trends are the shift to mobile devices, speech recognition, and what Dr DuBravac calls "this digital life".

Shift to Mobile Devices

The first trend he talked about was that how computers are becoming increasingly invisible to the user. This can be attributed to the decline in sales of desktop PC's and laptops and the increase in mobile devices and tablets. However it's also due to the fact that computers are being embedded in other devices, such as televisions. For example, a connected TV has a computer that hidden from the user.

Internet use has doubled in the past seven years. However, most of the growth is in the mobile space. So people are accessing the internet without a desktop or laptop computer. Dr. Bravac pointed out that smartphone use has tripled in the last five years from one hour to three hours per day for the average user.

The Next Trend: Speech Recognition

Dr. DuBravac told the audience the story of how Microsoft first put together a team to work on speech recognition in 1994. It was a slow process and the error rate was nearly 75% for the next decade. With the evolution of computing hardware the error rate for speech recognition has dropped significantly.

From 2013 until today, the average industry error rate for speech recognition has dropped from 25%, to just 5%. An error rate of 5% is considered equal to a human. Google claims its latest speech recognition software has an error rate of just 4.9%, down from a 23% error rate in 2013. "We've seen more progress in speech recognition over the past thirty months than we have in the past thirty years." DuBravac said. "This is often how we see innovation move forward." he added. He also stated that by May of 2017, 20% of Google searches were made using a mobile device with voice commands instead of typing.

This Digital Life

Dr. DuBravac  explained that going online used to mean engaging with content via a computer. A user used to "login" to go online and connect to the internet and leave that environment behind, as well as the computer itself, when we logged out. Today, we are always "online" and carry small computing devices with us. As more and more devices become internet connected (IoT), virtually all of our waking hours we be spent interacting with devices that connected to the internet. Add to this virtual and augmented reality, and the future will be a connected and fully immersive world.

About CES Asia

CES Asia 2017 serves as the premier event for the consumer tech industry in China. CES Asia showcases innovation across several vertical industries in the Asian marketplace while providing a platform to create partnerships, build relationships and reinforce brands by showcasing the latest products and technological innovations to industry executives, global buyers, government officials, market analysts, retailers, and the media.

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