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June 19th, 2017 News of the Day: Subaru Updates its Eyesight Self-Driving, Mercedes Targets Millennials

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【Summary】Subaru will roll out an updated version of its EyeSight safety system this summer in Japan, 2018 Honda Accord that will make its global debut in Detroit and via YouTube Livestream, The next generation Mercedes A-Class to target millennials

Original Eric Walz    Jun 19, 2017 6:56 PM PT
June 19th, 2017 News of the Day: Subaru Updates its Eyesight Self-Driving, Mercedes Targets Millennials

Subaru Updates its Eyesight Self-Driving Tech

Subaru Corp. will roll out an updated version of its EyeSight safety system this summer in Japan to provide limited self-driving capabilities on the highway and during low-speed traffic jams. The system relies on cameras to track lane markings as well as the car ahead.

Marketed under the name Touring Assist, the new camera-based function will be able to automatically steer a car around curves. It will appear in the Japanese Lavorg wagon and S4 sedan, a local version of the WRX.

Subaru has no timetable for bringing the system to the U.S., but Tasuku Maruyama, manager of advanced safety design at Subaru, said he hopes it will arrive within five years.

Maruyama said tweaks are needed to adjust the system to American roads. Roads in the U.S. are sometimes poorly maintained, making it difficult for the system's cameras to track lane markings. U.S. highways sometimes also have much sharper curves than those encountered in Japan.

The current generation EyeSight system already allows for limited self-steering in Japan. But it works only between the speeds of 60-100 km/h (37-62 mph). This year's upgrade extends EyeSight's range of visibility so it can work at speeds below 37 mph and up to 120 km/h (80 mph).

The Redesigned 2018 Honda Accord will be Revealed on July 14th

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Honda today released a concept sketch highlighting the aggressive stance and proportion of the all-new 2018 Honda Accord that will make its global debut in Detroit and via YouTube Livestream (honda.us/2018AccordReveal) on July 14, at 11:00 a.m. EDT. The all-new Accord is the 10th generation of America's best-selling midsize sedan, the number one choice of individual American car buyers cumulatively since 2010.

Earlier this month, the company announced plans for a new Accord that will feature three powerful and fuel-efficient powertrains, including two new direct-injected and turbocharged engines paired with either a new Honda-developed 10-speed automatic transmission, CVT or a 6-speed manual transmission depending upon engine, as well as the next-generation of Honda's two-motor hybrid powertrain technology. Honda will share additional details of its powertrain performance, along with the new design and technology at the event.

A perennial best-seller with American car buyers, the Accord has been the U.S. retail sales leader in the midsize sedan segment for four straight years (2013-2016). For the first five months of 2017, based on retail sales to individual buyers, Accord is the top selling midsize sedan in America and the second best-selling passenger car overall, surpassed only by the new Honda Civic2. Accord also is an unprecedented 31-time recipient of Car and Driver magazine's coveted 10Best award.

Since its launch in 1976, United States car buyers have purchased more than 13 million Accords. It was the first vehicle from a Japanese automaker to be made in America and has been in continuous production at Honda's Marysville, Ohio auto plant since November 1982. Cumulative U.S. production of Accord now exceeds 11 million units over the past 35 years.

Mercedes-Benz Targeting Millennials with New A-Class

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Mercedes has never made a compact hatchback for the North American market. However, that's about to change with the next generation of the A-Class, which will also be available as a sedan.

According to a report by AutoNews, the A-Class is due to hit showrooms around September, 2018, was already shown to local dealers and it was described as a new entry-level vehicle that will slot below the CLA.

The automaker declined to comment on the matter, but Jeff Aiosa, a New London, Connecticut, Mercedes dealer said: "I'm very excited about it. It just gives us another opportunity to bring that youthful buyer in, and have them grow up with the brand. It looked like it would be very appealing to the millennial buyer."

Aiosa went on to describe the A-Class Sedan's cabin as "cutting edge and techy", and added that if the price sit below or just above the $30,000 mark, then more than half of its customers will account for conquest sales from other brands.

Previewed by the Concept A Sedan that debuted in Shanghai, last April, the car will be part of the company's redesigned compact family. All models will be underpinned by the MFA2 platform, which offers standard front-wheel drive and optional all-wheel drive.

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