Canoo unveils powerful electric pickup truck

Home > Industry Analysis > Content

【Summary】Canoo, an EV maker, has unveiled its new electric pickup truck called the "American Bulldog," which is described as rugged and embodying the American spirit. Canoo has faced financial challenges but has recently delivered vehicles to the US Army and NASA, as well as adding clients like Walmart. The company's lineup includes the American Bulldog, and it plans to benefit from its "Made in America" strategy.

FutureCar Staff    Nov 11, 2023 8:16 AM PT
Canoo unveils powerful electric pickup truck

EV maker Canoo introduced its latest model, the "American Bulldog" electric pickup truck, on Friday. According to Canoo, the new electric truck embodies the American spirit with its grit and innovation.

After resolving a multiyear SEC investigation earlier this year, Canoo is ready to move forward and leave the past behind.

The struggling EV startup has delivered vehicles to the US Army and NASA, and has also gained new clients, including Walmart.

In August, Canoo secured $113 million in combined incentives for its EV assembly and battery module manufacturing plants in OKC and Pryor. Additionally, it expanded its reach into the Class 3 electric cargo van market with the introduction of the LDV 190.

The LDV 190 shares the same Multi-Purpose platform as the LDV 130 but has a "beefed-up suspension" to handle heavier loads.

All of Canoo's vehicles are based on the MPP (Multi-Purpose Platform), including the Lifestyle Vehicle (Delivery, Base, Premium, and Adventure), Multi-Purpose Delivery Vehicle, and pickup.

Canoo unveiled its latest innovation, the American Bulldog electric truck, on Friday. This EV pickup is based on the Screaming Eagle model that was delivered to the US Army in 2022 for testing.

The American Bulldog represents Canoo's commitment to rapid product development and real-world testing. According to Tony Aquila, Canoo's CEO, the vehicle embodies loyalty, courage, and the American spirit.

The electric pickup is designed to be strong and rugged, performing like a battleship. Canoo compares its strength and determination to that of American workers, reminiscent of ads for Chevy Silverado or Ford F-150.

While the American Bulldog seems like a sleek and functional idea, it is unlikely to hit the streets. Canoo, like other EV startups, is under significant financial pressure. The company just started generating revenue from its first deliveries through a contract with the US government.

In the first half of the year, Canoo reported a loss of $161.6 million with no revenue generated. The company's production plan requires substantial funding, and as of June, it had only about $5 million in cash and equivalents.

Over the past few years, Canoo has expressed doubts about its ability to continue operations due to a lack of funding.

Canoo will report its third-quarter earnings on November 14, providing more insight into the company's financial situation.

If Canoo can survive, it expects to benefit from its "Made in America" strategy. Canoo customers are eligible for the IRA's Commercial Clean Vehicle Tax Credit, which offers a $7,500 tax credit for purchasing a Canoo EV.

Prev                  Next
Writer's other posts
    Related Content