Polestar Unveils its First Car - the High Performance Polestar 1
【Summary】Polestar, Volvo Car Group's performance brand, has today revealed its future as a brand new standalone high-performance electric vehicle (EV) brand. Polestar confirmed plans for its first three models, a new purpose-built production facility in China and a customer-focused route to market that will set a new industry benchmark for performance vehicles.
SHANGHAI, October 17, 2017 -- Polestar, Volvo Car Group's performance brand, has today revealed its future as a brand new standalone high-performance electric vehicle (EV) brand. Polestar confirmed plans for its first three models, a new purpose-built production facility in China and a customer-focused route to market that will set a new industry benchmark for performance vehicles.
Polestar also unveiled the 600hp Polestar 1, the company's first car, which is set to roll off the production line in mid-2019. Polestar's technology and product offers the benefit from economies of scale enabled by the Volvo Car Group, helping Polestar to accelerate design, development and production processes at fraction of the time it takes other automakers.
Thomas Ingenlath, Chief Executive Officer of Polestar said; "Polestar 1 is the first car to carry the Polestar on the bonnet. A beautiful GT with cutting edge technology - a great start for our new Polestar brand. All future cars from Polestar will feature a fully electric drivetrain, delivering on our brand vision of being the new standalone electric performance brand".
The Polestar 1 will form a halo for the future Polestar brand. The Polestar 1 is a two-door, 2+2 seat Grand Tourer Coupé with an 'Electric Performance Hybrid' drivetrain. An electric car supported by an internal combustion engine, it has a range of 150kms on pure electric power alone - the longest full electric range of any hybrid car on the market. Its output of 600hp and 1000Nm of torque places the car firmly in the performance car segment.
The Polestar 1 is based upon Volvo's new Scalable Platform Architecture (SPA), but approximately 50% is completely new. Polestar 1 benefits from a host of new performance technologies, all aimed at making it a true driver's car.
Polestar 1 is the world's first car to be fitted with the all-new class-leading Öhlins Continuously Controlled Electronic Suspension (CESi) advanced chassis technology. A carbon fiber body reduces body weight and improves torsional stiffness by 45%, as well as lowering the car's center of gravity.
The Polestar 1 will be built in the state-of-the-art Polestar Production Center in Chengdu, China, which is currently under construction. It is due for completion in mid-2018.
Moving Away from a Traditional Ownership Model
Polestar will also move away from today's traditional ownership model. Cars will be ordered 100% online and offered on a two or three year subscription basis. The zero-deposit, all-inclusive subscription will also add features such as pick-up and delivery servicing and the ability to rent alternative vehicles within the Volvo and Polestar range, all incorporated into one monthly payment.
The Polestar 2 Will Start Production in 2019
All future cars from Polestar will have a fully electric powertrain. Polestar 2 will start production later in 2019 and will be the first battery-electric vehicle (BEV) from the Volvo Car Group. It will be a mid-sized BEV, joining the competition around the Tesla Model 3, and with consequently higher volumes than Polestar 1. The initial phase of the Polestar product roll out will then be completed by the subsequent arrival of a larger SUV-style BEV, the Polestar 3, which will create a modern expression of electric performance and driving dynamics.
The ordering and configuration of Polestar cars will be conducted online via a Polestar app or online portal. However, Polestar also recognizes that customers still want to physically engage with the brand so Polestar will open a network of Polestar outlets around the world. This is where future Polestar customers can interact with the products and the brand.
Originally hailing from New Jersey, Eric is a automotive & technology reporter covering the high-tech industry here in Silicon Valley. He has over 15 years of automotive experience and a bachelors degree in computer science. These skills, combined with technical writing and news reporting, allows him to fully understand and identify new and innovative technologies in the auto industry and beyond. He has worked at Uber on self-driving cars and as a technical writer, helping people to understand and work with technology.
Ford is Testing a New Robotic Charging Station to Assist Drivers of EVs With Disabilities
Ford Raises the Prices of the F-150 Lightning Electric Pickup Due to Rising Raw Material Costs
The BMW 7-Series to Feature HD Live Maps From HERE Technologies for Hands-Free Highway Driving in North America at Speeds up to 80 MPH
AutoX to Use the 'Eyeonic Vision Sensor' from California-based SiLC Technologies for its Robotaxi Fleet in China
LG Develops ‘Invisible’ Speaker Sound Technology That Could Revolutionize In-Vehicle Audio
Researchers at South Korea’s Chung-Ang University Develop a ‘Meta-Reinforcement’ Machine Learning Algorithm for Traffic Lights to Improve Vehicle Throughput
Zeekr’s New 009 Electric Passenger Van is the World’s First EV to Feature CATL’s Advanced ‘Qilin’ Battery With a Range of 510 Miles
Redwood Materials is Building an Electric Vehicle Battery Recycling Facility in South Carolina
- Toyota Offering Multiple Solutions for Non-Drivable bZ4X Electric SUVs
- General Motors Announces Two Major Long-Term Supply Agreements for Enough Lithium and Cathode Material to Build 5 Million EVs
- Tesla Raises Prices in the U.S. as Inflation Chips Away at its Profit Margins
- Vietnam-based Electric Vehicle Startup VinFast Ships its First Vehicles to the U.S.
- J.D. Power Study Finds That EVs Are More Problematic Than ICE Cars
- Nexar Releases its ‘Driver Behavioral Map Data’ That Can Help Autonomous Vehicles Operate More Like Human Drivers
- Consumer Reports Survey Finds Roughly 28% of Respondents Don't Want to Buy an EV
- GM's Rebate of up to $6,000 on the Bolt EV and EUV Has a Big Stipulation
- FCA to Pay $300 Million Fine for Emissions-Cheating Vehicles
- Tesla’s Battery Supplier Panasonic is Working on New EV Battery Technology That Can Boost Range by 20%