Ushr HD Mapping Data to be Used in Cadillac's Super Cruise
【Summary】Ushr Inc., creator of high-definition (HD) mapping technology today announced that its mapping platform has been implemented in the new Cadillac Super Cruise, GM’s hands-free highway driving feature. Ushr provides software that enables more precise, high-definition mapping and associated technology for autonomous and semi-autonomous vehicles.
DETROIT — Ushr Inc., creator of high-definition (HD) mapping technology today announced that its precision HD map platform has been implemented in the new Cadillac Super Cruise, GM's hands-free highway driving feature. Ushr provides software that enables more precise, high-definition mapping and associated technology for autonomous and semi-autonomous vehicles.
With the recent release of the 2018 Cadillac CT6, Ushr also becomes the first-to-market provider of HD mapping technology in an OEM production vehicle.
The HD mapping data provides high accuracy and high quality road information that, when combined with the real-time data from cameras and GPS sensors, ensures Super Cruise can operate on limited access highways, while also providing smooth control through curves, enhancing rider comfort.
"We are incredibly excited to be working with automakers like GM and Cadillac on the future of hands-free driving," said Bruce Gordon, Ushr CEO. Super Cruise is the first assisted driving technology that will use Ushr's precision LiDAR map data in addition to real-time cameras, sensors and GPS."
In 2013, numerous test drives traversing hundreds of miles were completed comparing vehicle performance using the Ushr mapping technology and other competitor platforms. The test results showed Ushr significantly outperformed the competitive alternatives and the Ushr platform was chosen, in part, due to the critical need for enhanced accuracy to ensure passenger safety.
"Ushr's HD mapping plays a critical role in assuring that Super Cruise operates as promised," said Jon Lauckner, Chief Technology Officer, General Motors. "We knew at a very early stage that high-definition mapping was critical for Super Cruise and there were few companies who could provide reliable data and that's why GM Ventures invested in Ushr."
Using high precision LiDAR technology, Ushr has mapped all road features of every mile of limited-access highway in the U.S. and Canada to under four inches in a global coordinate frame. Ushr will collect roadway changes on an ongoing basis and provide frequent updates to GM.
In September, Ushr announced that it has secured $10 million in Series A funding, led by Forté Ventures with participation from EnerTech Capital, Emerald Technology Ventures, and GM Ventures.
Originally from New Jersey, Eric is an automotive and technology reporter specializing in the high-tech industry in Silicon Valley. Eric has over fifteen years of automotive experience and a B.A. in computer science. These skills, combined with technical writing and news reporting, allows him to fully understand and identify new and innovative technologies in the automotive industry and beyond. He has worked on self-driving cars and as a technical writer, helping people to understand and work with technology. Outside of work, Eric likes to travel to new places, play guitar, and explore the outdoors.
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