Volvo Announces Subscription Car Plan for its New XC40 Crossover

author: Eric Walz   

LOS ANGELES —  Volvo CEO Håkan Samuelsson announced a new subscription car plan for the upcoming Volvo XC40 crossover at Automobility LA today. "This car is not just a new car, it's also new way of having your Volvo. We listened to our consumers, who said that the buying process is a bit complicated." Samuelsson said.

He said the company's new subscription plans offers full transparency. The service is called ‘Care by Volvo' and is a no hassle way to drive a new Volvo. The service is similar to a cell phone plan.

The subscription plan allows drivers to pay a flat fee starting at $600 per month to drive Volvo's new  XC40 crossover vehicle. Unlike a lease or financing plan that requires a owner to pay a down payment and insurance, the subscription car service includes everything except gas. A Volvo subscriber would not need separate insurance, or even a down payment. The plan also includes tire protection, 24 hour concierge service and roadside assistance for the duration of the subscription.

Samuelsson said that the plan's insurance coverage does not cost more for people living in urban areas, it is the same for all subscribers no matter where they reside, commute to, or their age.

A customer can simply order the vehicle online and Volvo will even deliver it to their home. Potential subscribers can choose custom options such as paint color and wheel style. The plan also include full service and maintenance an no additional costs. The plan is offered for a period of 24 months.

The new SUV will be build in the United States where Volvo is investing 1.2 billion dollars on a assembly plant, employing nearly 4000 workers. The XC40 will be built on an entirely new architecture.

The vehicle will be available for subscription in March. Volvo will still offer lease and financing options for those customer who want to purchase or lease the XC40.

Eric Walz

Originally hailing from New Jersey, Eric is a automotive & technology reporter covering the high-tech industry here in Silicon Valley. He has over 15 years of automotive experience and a bachelors degree in computer science. These skills, combined with technical writing and news reporting, allows him to fully understand and identify new and innovative technologies in the auto industry and beyond. He has worked at Uber on self-driving cars and as a technical writer, helping people to understand and work with technology.