Kia is Offering ‘4D' Virtual Test Drives in the New Stinger Sedan
【Summary】At the North American international Auto Show (NAIAS) this week, Kia announced that it is offering 4D ‘virtual rides’ in its new Stinger sedan.
IRVINE, Calif., — Imagine driving down California's famed Pacific Coast Highway along the scenic cliffs of Big Sur, California in your new Kia Stinger. Kia is giving you that experience before you buy or lease one. At the North American international Auto Show (NAIAS) this week, Kia announced that it is offering 4D ‘virtual rides' in its new Stinger sedan.
The immersive Kia 4D Stinger Experience virtually puts consumers behind the wheel and allows them to feel the speed, agility, responsiveness and handling of the highest-performance production model in Kia's history through visual, auditory and sensory cues. The experience simulates a thrilling drive. Included is a 360-degree experience includes custom and immersive content that connects to a specially designed haptic platform, simulating real-world movements and environments
For customers outside of Detroit, virtual test drives are now available at Kia.com and jauntvr.com as well as the Jaunt app, accessible on major VR and mobile platforms and downloadable to Android and iOS devices.
At NAIAS, participants will enter the Kia 4D Stinger Experience and, after a brief introduction which details the Stinger's six-year journey from concept car to reality, travel up and down the iconic Pacific Coast Highway along California's Big Sur, through the provincial towns in the south of France, or visit the Cadwell Park motor racing circuit in England.
The Kia Stinger Sedan
Kia designed its new Stinger as a high-performance sports car, offering the thrilling driving characteristics of a BMW, Porsche, or Audi. The Stinger was designed by Peter Schreyer and Kia's chief designer Gregory Guillaume at Kia's European design studio in Frankfurt, Germany. The Stinger was engineered by former BMW M Vice President of Engineering.
"With a 0-60 time of 4.7 seconds and a top speed of 167 miles per hour, the Stinger is like nothing anyone has ever seen from Kia before and the 4D Stinger Experience takes virtual reality way beyond the visual to connect with consumers and enthusiasts at the visceral level," said Saad Chehab, vice president, marketing communications, KMA. "Every twist and turn, every rush of acceleration and every braking run is experienced as if you, the driver, are in command. Stinger is a vehicle that you need to feel to truly appreciate."
The Stinger's interior
During the four-dimensional virtual test drive, the voices of Kia representatives – including Kia's president and chief design officer, Peter Schreyer, and president of vehicle test & high-performance development, Albert Biermann – emerge from the Stinger's premium sound system and provide an overview of the test drive locations as well as the Stinger's design, performance and high-end features.
Five projectors will display the immersive virtual test drive onto three projection screens and the specially programmed floor, with haptic feedback produced by a modified suspension rig that matches every twist and turn of the road. The 4D experience includes a rapid ascent up the California coast to hairpin turns on mountain roads high above the South of France, showing off Stinger's nimble ride and sports car like handling.
This new type of 4D virtual experience is unique in the automotive industry and may become a common way for automakers to market their cars in the future.
Originally hailing from New Jersey, Eric is a automotive & technology reporter covering the high-tech industry here in Silicon Valley. He has over 15 years of automotive experience and a bachelors degree in computer science. These skills, combined with technical writing and news reporting, allows him to fully understand and identify new and innovative technologies in the auto industry and beyond. He has worked at Uber on self-driving cars and as a technical writer, helping people to understand and work with technology.
California Automaker Fisker Inc. to Debut the Fully-Electric Ocean SUV at CES, Electrify America Announced as EV Charging Partner
Chief Executive Officer of Toyota Motor North America Announces His Retirement
Mercedes Benz & Bosch Launch a Pilot Robotaxi Service in Silicon Valley
Volvo’s Venture Capital Arm Invests in Silicon Valley VC Firm Autotech Ventures
Self-driving Startup AutoX Applies for a Permit to Test its Vehicles Without a Human Backup Driver in California
General Motors & LG Chem Are Investing up to $2.3 Billion in New EV Battery Joint Venture
Hyundai Motor Co is Investing $52 Billion in Electric & Autonomous Vehicles and Mobility Services by 2025
Tesla Rival Lucid Motors Hosts an Official 'Ground-Building' Event for its New $1 Billion Arizona Factory
- EPA Threatens to Take Away Billions in Highway Funding Over Air Quality in California
- Tesla Given Green Light to Start Building Vehicles at its Shanghai Gigafactory
- Waymo is Offering Robotaxi Pickups in Arizona with No Safety Driver Behind the Wheel
- Waymo Brings Autonomous Cars to Los Angeles to Map the City
- General Motors CEO Sets Sights on Selling 1 Million EVs Annually
- GM Recalls 680,000 SUVs & Pickups Due to Faulty Brake Sensor
- Tesla’s Shanghai Factory is Gearing Up to Start Mass Production of the Model 3
- General Motors & LG Chem Are Investing up to $2.3 Billion in New EV Battery Joint Venture
- Mobileye is Mapping 28,000 Miles of Spanish Roads a Day for Infrastructure Changes
- U.S. Launches Antitrust Probe into California Automaker Emissions Agreement