Ford Working on High-Performance, All-Electric SUV to Come Out by 2020
【Summary】At the Detroit Auto Show, Ford revealed that it was working on a new Mach 1 SUV that would be an integral part of its EV push.
Ford has recently been busy with its push to come out with electric vehicles in the near future. Earlier this month, Ford CEO Jim Hackett and Ford Chairman, Bill Ford, jointly announced that the automaker would be investing $11 billion into its electric vehicles by 2022.
The massive investment will see the American automaker come out with 40 electrified vehicles by the aforementioned date. Sixteen of those vehicles will be all electric, while the others will be plug-in hybrids. Hot on the heels of the announcement, Ford revealed that it was working on an all-electric SUV.
Merging Demand With Future Technology
At the Detroit Auto Show, Ford announced its next big thing – an all-electric SUV called the Mach 1. The SUV, as Wired reports, will make its debut in 2020 and have a range of 300 miles on a single charge. Unfortunately, the automaker didn't reveal anything concrete, only showing a glowing "Mach 1" sign, fog, and a light-infused video.
Astute Ford fans will recall that the automaker used the Mach 1 moniker for an optional, performance-oriented package on the 1969 Mustang. Reviving the name for an all-electric SUV doesn't make a lot of sense, but the automaker is hoping to bring the moniker back in an attempt to lure some consumers away from General Motors – who has been selling the bonafide Chevrolet Bolt for some time now.
"It's the beginning of a whole new world for our customers, and electrifying the best of Ford," said Jim Farley, who is at the head of the brand's global marketing effort, at the Detroit Auto Show.
Despite Large Plans, Ford Is Still Behind
Ford is playing catch-up to other automakers, as it doesn't have any good electric vehicles on sale. And while some may not be on board for calling the SUV the Mach 1, there aren't a lot of high-performance EVs on the road. Tesla has cornered that segment of the market with the Model X. Despite not being a hit with critics, the massive vehicle can get to 60 miles per hour in just 2.9 seconds. It's unsure if Ford will go down the route of attempting to beat Tesla at its own game, but it couldn't hurt the automaker.
Ford isn't the only automaker working on electric vehicles. As Wired points towards General Motors, who has plans to unveil 20 EVs by 2033, Volvo's goals to get five electric vehicles on the road between 2019 and 2021, Jaguar Land Rover's plans to create an electric version of every one of its models by 2020, and Infiniti will launch its first EV in 2021.
With more countries focusing on forcing automakers to meet stricter fuel regulations and emissions, like China, Ford's plans to make an electric SUV make plenty of sense.
Hopefully the upcoming Mach 1 is a truly high-performing machine, as the market could use another lighting-quick EV. And making it with a SUV body style, will surely make it more desirable to consumers.
Vineeth Joel Patel
Joel Patel has been covering all aspects of the automotive industry for four years as an editor and freelance writer for various websites. When it comes to cars, he enjoys covering the merger between technology and cars. In his spare time, Joel likes to watch baseball, work on his car, and try new foods
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