You can now actually rent Erlich's Aviato car from HBO's Silicon Valley
【Summary】Mike Judge’s Silicon Valley faces a serious challenge in that it has to keep outdoing itself to properly satirize the real Silicon Valley, where crazy pants crap happens all the time.
Mike Judge's Silicon Valley faces a serious challenge in that it has to keep outdoing itself to properly satirize the real Silicon Valley, where crazy pants crap happens all the time. So it's not surprising to see stuff from the show bleed into the world of real Valley startups, as with the new promotion from Airbnb-for-cars startup Turo that kicks off today.
For goofs, Turo is now renting out the car of Erlich Bachman, the pseudo-successful entrepreneur character whose one claim to fame prior to the events of the show is a decent exit for his startup Aviato. His Aviato-branded Ford Escape is now a real thing you can rent on Turo's peer-to-peer car rental network, starting at $49 per day for this fine vintage 2006 automobile.
So just to clarify, because again, the line between reality and parody is super thin when it comes to things like HBO's Valley-set comedy, this is a real car listing for a vehicle you can actually book. And there's an actual profile on Turo for an "Erlich B." with a single rating from someone who looks a lot like Business Insider's Kif Leswing.
There's also these things below, part real and part not: Quotes from real-world VCs about the real car, fake Aviato and fake Erlich.
As far as cheesy brand plays go, this one is actually fairly note-perfect for the startup, its offering and the mass media tie-in they opted to go with. So kudos, Turo, you played this blend of parody and reality just right – but if I ever find myself writing about a real venture round raise for Pied Piper, I'll know we've gone too far.
resource from: techcrunch
Tesla files lawsuit against Michigan's ban on selling cars directly
Beautiful new aerial look at Tesla Fremont – lots of cars ready to ship off
Tesla hires top designer Randy Rodriguez, man behind: Nissan 370Z, Titan and ICON A5 aircraft
Daimler begins testing Smart car trunk delivery service with DHL
California is about to overhaul its taxi industry, which could suck for self-driving cars
Nvidia partners with Baidu to build a self-driving car AI
Apple's CarPlay now a $300 option for most BMWs
Elon Musk reveals a ‘major’ Tesla Autopilot update is coming soon
- Volkswagen Unveils its ID.3, the Electric Car That Will Take On Tesla
- Ford Motor Co Forms New Joint Venture with Indian Automaker Mahindra
- Founder of EV Startup Faraday Future Files for Bankruptcy Protection
- Electric Truckmaker Rivian Receives $350 Million Investment From Cox Automotive
- Mercedes Benz & Bosch Launch a Pilot Robotaxi Service in Silicon Valley
- Electric Vehicle Startup Canoo is Looking to Reinvent the EV & Car Ownership Model
- GM President Mark Reuss Believes These Three Things Are Holding EVs Back
- Toyota Believes There’s No Market for EVs Yet
- GM Takes Heat for Backing the Trump’s Administration Plan to Revoke California’s Ability to Set its Own Emission Standards
- 9 Environmental Groups Sue the U.S. Dept of Transportation Over California Emission Ruling