Follow
Subscribe

Holographic AR Technology Company WayRay Opens Office in China

Home > News > Content

【Summary】WayRay, a Swiss holographic AR technology company, has announced the opening of its newest branch in the Jiading District of Shanghai, China. This is the company's fifth location worldwide.

Eric Walz    May 12, 2018 3:47 PM PT
Holographic AR Technology Company WayRay Opens Office in China

LAUSANNE, Switzerland —  WayRay, a Swiss holographic AR technology company, has announced the opening of its newest branch in the Jiading District of Shanghai, China. This is the company's fifth location worldwide. The company has other offices in the U.S. and Russia.

The Jiading District is known for its world-class automotive technology base and has attracted SAIC, NIO, Formula 1 Circuit and other famous automotive-related companies. In March 2017, WayRay secured an $18 million investment from Alibaba.

With its new China office, WayRay aims to reinforce its foothold in the Chinese car industry.

5ac6a8eda6724.png

WayRay is known for its Navion augmented reality driving system, which projects information directly on the car's windshield, and resembles a video game. The software can display information on speed, time of day, or even arrows and other graphics that can help the driver navigate, avoid hazards, and warn of dangers ahead, such as pedestrians.

WayRay says that by displaying information directly on the windshield, the system allows drivers to stay better focused on the road. The Navion system also notifies the driver of potential points of interest along a route such as restaurants or other businesses.

wayrays-auto-techno-video-will-make-you-want-add-ar-your-driving-experience.1280x600.jpg

The Navion includes a built-in Full HD camera for continuously mapping the environment while simultaneously keeping track of the car's location within it. This process is called SLAM— simultaneous localization and mapping.

The Swiss start-up took the top honor in the 2017 Top Ten Automotive Startups Competition on at the Los Angeles Auto Show AutoMobility LA trade show last November.

WayRay's new office in China marks another step towards deepening its collaborations with Asian suppliers and car manufacturers. By locating the new affiliate in the office space at the Alibaba Innovation Center (Shanghai Jiading), operated by Silicon Valley-based venture capital firm InnoSpring.

In addition, WayRay announced that Dennis Zhu has been appointed as the General Manager of the new WayRay China affiliate. Dennis will manage all business operations and develop strategic partnerships with car manufacturers in China.

WayRay has partnered in several of successful projects with car manufacturers including Porsche, Honda, and Rinspeed, and gained a foothold in the global automotive industry as a leading developer-turned-supplier of holographic AR technologies for major automakers.

Prev                  Next
Writer's other posts
Comments:
    Related Content