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Buick Enspire Electric SUV Concept Revealed at Beijing Auto Show

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【Summary】Buick has released the first look of it Enspire electric SUV concept. The reveal has come just before the Beijing Auto Show which will mark the global debut of the electric concept.

Manish Kharinta    Jun 16, 2018 11:00 AM PT
Buick Enspire Electric SUV Concept Revealed at Beijing Auto Show

The upscale sub-brand of General Motors, Buick has released the first look of it Enspire electric SUV concept. The reveal has come just before the Beijing Auto Show which will mark the global debut of the electric concept. 

The current avatar of the SUV comes in the form of a technological demonstration and the production-spec model still has a few years before hitting the assembly line. The company claims that the production model will be offered with a driving range of 370 miles. The concept will also get General Motor's Supercruise semi-autonomous driver-assist system. This feature is also offered in the offerings from General Motor's Cadillac range.

The first impressions of the electric concept make it evident that it is capable of accommodating 5 passengers. The overall design of the SUV is reminiscent to that of a crossover SUV. The design language Incorporated by Enspire is aimed to bestow the premium concept with a sleek design and incorporates several traditional Buick themes. 

Even though the concept incorporates Buick's iconic design elements, the car has been sculpted to make the SUV as aerodynamically efficient as possible. Well defined surface details and thin horizontal lines accentuate the sculpted appearance of the SUV.

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Enspire's cabin gets a 'Surround Skyline' interior which incorporates and extensive use of natural wood and microfiber suede. In terms of features, the concept will be offered with state-of-the-art driver-assist technology which includes OLED display screen, 5G connectivity and an augmented reality heads-up display.

The car is powered by 410 kW electric powertrain which comes with Buick's eMotion electric drivetrain technology. This enables Enspire to accelerate from 0 to 60 mph in 4.0 seconds. Other than the impressive power figures, the electric drivetrain also offers a 370 miles all-electric driving range with a full charge. The batteries also come with fast charging capabilities and can be charged up to 80% in 40 minutes.

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China happens to be Buick's largest Market and accounts for a substantial chunk of the company's revenue. The Buick lineup in China is substantially greater than that found in US and Canada. Buick capitalizes on a large market share in the country enjoying high sales figures which manage to even outsell offerings from its sister brand Cadillac, therefore it is fitting that we will see Enspire electric SUV make its debut at the upcoming Beijing Auto Show.

It was reported earlier that China has mandated incorporation of new energy vehicles by the next decade which will include plug-in hybrids and electric vehicles. It is likely that this mandate was a motivating factor behind Buick developing an all-electric SUV. The company however has not issued any official statement indicating that it has plans of electrifying its lineup in other countries including Canada and North America.

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