Audi Confirms 12 New EVs by 2025

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【Summary】The new selection of electrified cars will cover a wide range of categories, from station wagons and hatchbacks to SUVs.

Original Michael Cheng    Nov 11, 2018 10:10 AM PT
Audi Confirms 12 New EVs by 2025

Audi's ambitious goal to sell 800,000 EVs per year requires an expansion of offerings to meet the demands of consumers. Taking a page from BMW's EV playbook, the automaker plans to roll out a dozen new electrified cars by 2025.

 Earlier this year, the company had forecasted 20 new EV models (same 2025 timeline). The latest announcement from Audi trimmed this number almost in half and previewed the highly anticipated E-tron during the event. The new EVs are expected to make up 33 percent of total global automotive deliveries by 2025.

New EVs and PPE Architecture

The new selection of electrified cars will cover a wide range of categories, from station wagons and hatchbacks to SUVs. By doing this, Audi will be able to cater to a plethora of driving preferences. Moreover, as the automaker's EVs start rolling out, the rapid rate of expansion will put pressure on Tesla to release new EV models, which it currently finds challenging. Audi's EVs will also compete directly with Jaguar's I-Pace and Mercedes-Benz' EQC.

Under the Volkswagen brand, Audi will manufacture its upcoming lineup of EVs using the Premium Platform Electric (PPE) architecture, which it shares with Porsche (also under the Volkswagen umbrella of auto companies). Development for the platform is split between Audi's production plant in Ingolstadt and Porsche's research center in Weissach. Previously, Audi launched the C-BEV platform, while Porsche developed the J1 platform.

According to Head of Audi Research and Development Peter Mertens, around 60 percent of cars incorporating PPE architecture will consist of Audi EVs. In a recent interview, Mertens also confirmed that the automaker is actively decreasing its lineup of ICE-powered units.

For Audi and Porsche, relying on PPE architecture comes numerous benefits. Porsche Executive Board Chairman Oliver Blume highlighted that the cutting-edge platform enables the business to save up to 30 percent in production costs for new EVs. PPE architecture will offer a complete EV experience, as the platform tweaks several automotive components, including wheelbase, charging upgrades and packaging.

2019 Audi E-tron

As mentioned earlier, Audi revealed a production-version of the E-tron, which is the company's first series-produced EV. The electrified crossover will come with 150-kW DC fast charging capabilities, translating to roughly an 80 percent charge in 30 minutes. Under the hood, the unit is equipped with two electric motors, located at the front and rear. Inside, passengers are treated to dual touchscreen panels for entertainment and access to common automotive controls.

The car manufacturer has started accepting pre-orders for the vehicle. To date, Audi has received over 10,000 reservations for the EV from both private and commercial customers, at a ratio of 30:70.

"Our goal is to revolutionize mobility. Also in electric mobility, we want to become the Number 1 among the premium manufacturers – with full suitability for everyday use, no compromises, top quality and driving pleasure for the customer," said Rupert Stadler, Chairman of the Board of Management at Audi.

"With our technological excellence, we are utilizing our Vorsprung and lifting electric mobility to the next level."

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