Audi Confirms 12 New EVs by 2025
【Summary】The new selection of electrified cars will cover a wide range of categories, from station wagons and hatchbacks to SUVs.
Audi's ambitious goal to sell 800,000 EVs per year requires an expansion of offerings to meet the demands of consumers. Taking a page from BMW's EV playbook, the automaker plans to roll out a dozen new electrified cars by 2025.
Earlier this year, the company had forecasted 20 new EV models (same 2025 timeline). The latest announcement from Audi trimmed this number almost in half and previewed the highly anticipated E-tron during the event. The new EVs are expected to make up 33 percent of total global automotive deliveries by 2025.
New EVs and PPE Architecture
The new selection of electrified cars will cover a wide range of categories, from station wagons and hatchbacks to SUVs. By doing this, Audi will be able to cater to a plethora of driving preferences. Moreover, as the automaker's EVs start rolling out, the rapid rate of expansion will put pressure on Tesla to release new EV models, which it currently finds challenging. Audi's EVs will also compete directly with Jaguar's I-Pace and Mercedes-Benz' EQC.
Under the Volkswagen brand, Audi will manufacture its upcoming lineup of EVs using the Premium Platform Electric (PPE) architecture, which it shares with Porsche (also under the Volkswagen umbrella of auto companies). Development for the platform is split between Audi's production plant in Ingolstadt and Porsche's research center in Weissach. Previously, Audi launched the C-BEV platform, while Porsche developed the J1 platform.
According to Head of Audi Research and Development Peter Mertens, around 60 percent of cars incorporating PPE architecture will consist of Audi EVs. In a recent interview, Mertens also confirmed that the automaker is actively decreasing its lineup of ICE-powered units.
For Audi and Porsche, relying on PPE architecture comes numerous benefits. Porsche Executive Board Chairman Oliver Blume highlighted that the cutting-edge platform enables the business to save up to 30 percent in production costs for new EVs. PPE architecture will offer a complete EV experience, as the platform tweaks several automotive components, including wheelbase, charging upgrades and packaging.
2019 Audi E-tron
As mentioned earlier, Audi revealed a production-version of the E-tron, which is the company's first series-produced EV. The electrified crossover will come with 150-kW DC fast charging capabilities, translating to roughly an 80 percent charge in 30 minutes. Under the hood, the unit is equipped with two electric motors, located at the front and rear. Inside, passengers are treated to dual touchscreen panels for entertainment and access to common automotive controls.
The car manufacturer has started accepting pre-orders for the vehicle. To date, Audi has received over 10,000 reservations for the EV from both private and commercial customers, at a ratio of 30:70.
"Our goal is to revolutionize mobility. Also in electric mobility, we want to become the Number 1 among the premium manufacturers – with full suitability for everyday use, no compromises, top quality and driving pleasure for the customer," said Rupert Stadler, Chairman of the Board of Management at Audi.
"With our technological excellence, we are utilizing our Vorsprung and lifting electric mobility to the next level."
Michael Cheng is a legal editor and technical writer with publications for Blackberry ISHN Magazine Houzz and Payment Week. He specializes in technology business and digesting hard data. Outside of work Michael likes to train for marathons spend time with his daughter and explore new places.
Waymo Receives Permit to Participate in California’s Autonomous Vehicle Pilot
How Do Autonomous Cars Deal with Double-parked Vehicles?
Kitty Hawk and Boeing Form Partnership to Make Flying Cars Safer
Waymo to Bring Driverless Cars to France and Japan via Nissan-Renault Partnership
Porsche Forecasts EVs Going Mainstream
Zomato Tests Drones for Food Deliveries in India
Alibaba Brings Tmall Genie to Audi, Honda and Renault Vehicles
Driverless Sensor Startup Sense Photonics Raises $26 Million in Series A Funding
- Audi Rebrands its Premium Car Rental Service to ‘Audi on demand’
- Volkswagen’s Software Company CARIAD to Use BlackBerry QNX to Support ADAS and Autonomous Driving Functions of Future VW Vehicles
- Premium Chinese EV Brand Zeekr Seeks to Raise $1 Billion in U.S. IPO, According to Sources
- Electric Hypercar Developer Rimac Raises $500 Million Euro in Series D Round, Investors Include Porsche, Softbank and Goldman Sachs
- EV Charging Provider ChargePoint to Install Hundreds of Chargers at Apartments and Condo Complexes Across California
- Tesla Vehicles Operating in Autopilot Mode Involved in 273 Crashes in Under a Year, the NHTSA Reports
- Siemens Invests $25 Million in Wireless Charging Company WiTricity to Develop Interoperable Standards for Cable-free EV Charging
- General Motors Launches ‘EV Live’ an Interactive Virtual Experience Where Participants Can Learn More About Electric Vehicles
- Honda and LG Energy Solutions to Build a $4.4 Billion Joint Venture EV Battery Plant in the U.S.
- Ford Looks to Have 100% of EV Sales Be Online