The New EV Amber One provides a $37/week subscription service
【Summary】The New EV Amber One provides a $37/week subscription service
By Claire Pu
To push a little further to solve the world's traffic jam problems, an on-demand carpooling service is rising up as a way of helping eliminate the huge amount of time our own vehicles currently spend idle. And designing an electric car is no doubt the hottest trend in today's automobile industry. Its energy-efficiency and green concept cater to the public's yearning for less pollution and more savings on scarce oil resources. Recently, a Netherland start-up is designing a bizarre-looking electric car that you can't purchase but can only rent, to promote carpooling concept.
The all-electric "Amber One" created by Amber Mobility, in shape looks like a combination of a toad and a ladybug. It has a 250-mile range on a single charge, a top speed of over 93 mph, and a 0 to 60 time of a re-spectable 7 seconds. It's lightweight, energy-efficient, and can not only manage frequent trips but also fit in easily on crowded European roadways. Moreover, It can comfortably fit four adults inside.
The idea is this: you could subscribe to a service at €33 per week, which equals to US$ 37, to use any available Amber One nearby. Considering that's $1,924 for an entire year, it's not a bad offer. However, the convenience of the service might depend on how many cars are available for use.
The company is interested in building semi-autonomous features into the car, as well, and claims that the car will feature a modular design to make it upgradeable throughout its lifespan. It's also designed as a connected car from the ground up, with tight integration across software and hardware, according to the company, which will help reduce overall operating costs.
Amber Mobility will release a prototype of the car in 2017. Small scale production will begin in 2018, with the car hitting the roads in Eidenhoven before reaching other countries.
As we all know, cars nowadays are jamming our roads in every major city, causing severe traffic problem and huge waste of time on the trip. Yet our potential ways of using commuting time in our own car is surprisingly very limited. As Lyft co-founder John Zimmer recently pointed out, individually owned cars sit idle up to 96 per-cent of the time, which is massively wasteful in terms of allocated space, infrastructure, expense and the even-tual waste generated.
We hope what Amber Mobility is promoting could address that, and that more companies follow suit. Yet there's still a long way to go.
Sourced from: TechCrunch, Business Insider
Lydia is the project manager of audience development and social media at Futurecar. Lydia started her career in Tokyo at a Fortune Global 500 company before moving to Silicon Valley. Lydia put her bilingual skills to the test by covering the automobile industry and entrepreneurship. Her other journalism experience includes a sports reporting internship at Titan Media and numerous freelance writing gigs. Her professional skills include content optimization, business innovation, and working with industry trends in technology sectors. Lydia holds an M.A in Public Policy from Hitotsubashi University and B.A. in Arts Journalism from Fudan University.
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