GM's Maven Car-Sharing Platform to Allow Non-GM Owners to Rent Their Vehicles
【Summary】General Motors was one of the first automakers to allow owners to rent their vehicles when they are not using them and now the automaker says it will open its Maven peer-to-peer car-sharing platform to non-GM models beginning next year.
Peer-to-peer car-sharing services are becoming more popular and are expected to lead to a decrease in personal car ownership, as well as an additional revenue stream for carmakers. General Motors was one of the first automakers to allow owners to rent their vehicles when they are not using them and now the automaker says it will open its Maven peer-to-peer car-sharing service to include non-GM models beginning next year.
Julia Steyn, vice president of GM Urban Mobility and Maven, made the announcement Monday during a presentation at the UBS Global Technology Conference in San Francisco.
During her presentation, Steyn said that about 40 percent of the inquiries from people looking to list their vehicles on the Maven platform own models from other automakers which led to the decision to open the platform to non-GM models. She did not disclose the number of owners which make up the 40 percent, or how many people have inquired about listing their vehicles on the platform.
The Maven platform is often called the "Airbnb for cars". It allows owners and eligible lessees of 2015 and newer GM vehicles including Chevrolet, Cadillac, Buick, or GMC models to make them available on the car-sharing platform for cash when they are not being used.
Maven's peer-to-peer car-sharing service was launched as a pilot in Chicago, Detroit and Ann Arbor, Mich. in July of this year. The service will expand to seven additional cities by the end of the year, including Los Angeles and Boston.
Models older than 2015 are exempt from the Maven platform, which will be the case for the vehicles from other automakers, according to a Maven spokeswoman who spoke with Automotive News.
Owners that rent out their vehicles on the Maven platform are paid 60 percent of the rental fee, with GM pocketing the remaining 40 percent. Owners can choose their own rental fee. However, Maven recommends charging $7.25 per hour for a Chevy Cruze compact sedan, or $22.50 per hour or $225 a day for a sportier model, such as the Chevy Camaro.
Maven covers up to $1 million in liability insurance, including collision coverage, so car owners have the piece of mind knowing they are covered against damage to their vehicles.
"We're poised for growth," Steyn said during the presentation today. "We are doubling our revenue every year. We're going to get to a very significant critical mass in the next couple of years."
The Maven platform adds a bit more convenience to the peer-to-peer renting process. Owners can take advantage of GM's keyless access technology allowing renters unlock and start the cars using the Maven smartphone app, so there is no need to meet a stranger in-person to exchange keys.
Maven's current car-sharing marketplace, including peer-to-peer and short-term rental services, is just the first stage in what could be a diverse line of sharing services, Steyn recently told Automotive News.
"We want to bring Maven to a diversified and large marketplace that fits people's personal needs and professional needs," Steyn said.
Cars and trucks are the main target for growth now for Maven, she said, but future endeavors could include anything that sits idle, including lawn mowers or more expensive offerings such as RVs and boats.
Alongside GM, other companies have entered the growing car-sharing market, including startups Turo and Getaround.
San Francisco-based Getaround announced in August it raised $300 million in Series D funding led by SoftBank Group. Japan's Toyota Motor Corp also participated in the latest financing round. To date, Getaround has raised around $400 million in capital, which indicates the potential market for peer-to-peer car-sharing services like Maven.
Mercedes Benz & Tesla to Cut Prices in China After 90 Day Suspension of Tariffs
DeepMap Signs Deal to Provide HD Mapping Technology to Ridecell & Einride
Execs From BMW, Mercedes & VW Called to White House for Trade Talks
GM Announces Massive Restructuring Plan, Will Close up to 5 Assembly Plants & Cut Thousands of Jobs
Major Supplier Johnson Controls Sells its Auto Battery Business for $13.2 Billion
Iconic Motorcycle Brand Harley Davidson Debuts its ‘LiveWire’ Electric Bike
Fiat Chrysler Selling its Auto Parts Business to Calsonic Kansei for $7.1 Billion
BMW to Take Majority Control of its Chinese Joint Venture in $4 Billion Deal
- Ford Passes 100,000 Reservations for 2022 F-150 Lightning
- Trade Group Representing U.S. Auto Suppliers Opposes Setting a Date for the Phase Out Gas-powered Passenger Vehicles
- Mobileye & ZF to Supply Automaker Toyota With Advanced Safety & Perception Technology for its Future Models
- Tesla Challenger Xpeng Inc. Aims to Raise $1.8 Billion with its Hong Kong IPO
- Ford Motor Co. is Forming EV Battery Joint Venture with SK Innovation Called ‘BlueOvalSK’
- Italy Fines Google for Excluding the ‘JuicePass’ EV Charging App From Android Auto
- Ford Motor Co is Recalling Nearly 775,000 Ford Explorer Models a Second Time for Rear Suspension Problem
- Electric Vehicle Brand Polestar to build its New SUV in the U.S.
- Electric Ram 1500, Dodge Muscle Car Confirmed For 2024
- Tesla Engineer Tells the California DMV That Elon Musk’s Goal of Achieving Full Self-Driving by the End of 2021 Does Not ‘Match Engineering Reality’