Apple Cuts 200 Employees From its Secret Self-Driving Car Project
【Summary】Tech giant Apple has dismissed about 200 employees from its secretive autonomous car project known as “Project Titan”.
Tech giant Apple has dismissed about 200 employees from its secretavice autonomous car project known as "Project Titan". The layoffs were reported by CNBC, citing people familiar with the project.
An Apple spokesperson acknowledged the layoffs but said the company still sees an opportunity in the self-driving car space. The spokesperson said that the move is more of a restructuring plan rather than simply letting employees go. Apple said the many of the employees with be reassigned to other projects at Apple, including machine learning initiatives.
"We have an incredibly talented team working on autonomous systems and associated technologies at Apple. As the team focuses their work on several key areas for 2019, some groups are being moved to projects in other parts of the company, where they will support machine learning and other initiatives, across all of Apple." the company wrote in a statement to CNBC.
"We continue to believe there is a huge opportunity with autonomous systems, that Apple has unique capabilities to contribute, and that this is the most ambitious machine learning project ever."
Unlike many other companies in Silicon Valley, Apple has kept details of its self-driving car development under tight control and little is known about the project. Other than occasional sighting of Apple's unmarked Lexus RX450h vehicles on Silicon Valley streets outfitted with roof-mounted cameras, radar, and lidar, Apple has kept its autonomous driving and automotive work under tight wrap.
As of last summer, it looked like Apple's Project Titan was still pushing forward. Apple even poached a high-profile Tesla exec to join Titan.
In August 2018, Doug Field the senior vice president of engineering for the Tesla Model 3, stepped down to rejoin Apple, presumably to work on Project Titan alongside Apple executive Bob Mansfield who led the company autonomous driving efforts.
At the time, Tesla denied he was joining Apple and said in a statement that Field was "just taking some time off to recharge and spend time with his family. He has not left Tesla." However, two months later, Tesla confirmed that Field had in fact departed the electric automaker for Apple.
Field and Mansfield previously worked together on engineering Apple's line of Mac computers, including the Macbook Air and iPad.
Since 2015, Apple was rumored to be working on developing an entire vehicle. Apple hired thousands of engineers and opened up new offices and machine shops to jumpstart the project.
However, under the direction of Mansfield, Apple began shifted away from building a complete car to focus instead on the underlying self-driving technology that can be added to an existing vehicle platform.
It's possible that Apple may be leaving self-driving cars to other industry leaders like Waymo or General Motors to focus on technologies including healthcare, according to CEO Tim Cook.
In an interview with CNBC, Cook says Apple will "announce new services" in 2019. Cook has recently been touting Apple's initiatives in health as the key to its future.
"I believe, if you zoom out into the future, and you look back, and you ask the question, ‘What was Apple's greatest contribution to mankind?' it will be about health," Cook told CNBC's Jim Cramer earlier this month.
Originally from New Jersey, Eric is an automotive and technology reporter specializing in the high-tech industry in Silicon Valley. Eric has over fifteen years of automotive experience and a B.A. in computer science. These skills, combined with technical writing and news reporting, allows him to fully understand and identify new and innovative technologies in the automotive industry and beyond. He has worked on self-driving cars and as a technical writer, helping people to understand and work with technology. Outside of work, Eric likes to travel to new places, play guitar, and explore the outdoors.
Velodyne & Nikon Announce Manufacturing Deal to Mass Produce Lidar Sensors for Self-Driving Cars
Ford Invests $500 Million in Electric Truck Startup Rivian, Is There an Electric F-150 Coming Soon?
EV Startup Lucid Motors Appoints Former Tesla VP of Vehicle Engineering as CEO
Tesla Shares Details of its New Self-Driving Chipset at ‘Autonomy Investor Day’
Uber Looking to Sell a Minority Stake in its Autonomous Vehicle Unit
Daimler Acquires Stake in Sila Technologies to Develop Next-Gen EV Batteries
EV Startup XPENG Motors Debuts its New P7 Electric Coupe at Auto Shanghai
Tesla Announces the $35,000 Standard Model 3 Can No Longer Be Purchased Online
- FCA Investing $4.5 Billion on New Factory for Electrified Jeeps
- Volvo to Install Sensors & Cameras in Upcoming Models to Prevent Impaired Driving
- Daimler AG Looking to increase its Stake in BAIC Motors, its Joint Venture Partner in China
- Honda Partners With CATL, China’s Largest EV Battery Supplier
- German Startup Sono Motors to Use Old Saab Factory to Build EVs
- Honda Says EVs, Not Brexit, to Blame for Honda Plant Shutdown
- Tesla Stock Falls After Vehicle Deliveries Drop 31% in Q1
- Tesla Begins Taking Orders for a Lower-Priced Model 3 in China
- Tesla Unveils V3 Superchargers That Can Add 75 Miles of Range in 5 Minutes
- EV Startup Lucid Motors Appoints Former Tesla VP of Vehicle Engineering as CEO