Fisker to Announce $40,000 Electric Vehicle

author: Michael Cheng   

Fisker Automotive could be preparing to launch a new EV. Earlier this month, the startup's CEO, Henrik Fisker, went on Twitter to reveal the company's plans to announce a ‘pure electric vehicle' on March 18.

Fisker's tweet reads: "Announcing our ‘close' to $40,000 pure electric vehicle with a teaser picture & some tech details on March 18th."

Read on to learn more about the auto startup's highly anticipated EV.  

New Announcement

There's not a lot of information about the upcoming EV, except for an estimated price tag of $40,000. This is relevant, as the EMotion, which the auto startup heavily promoted, was previously priced roughly three times higher, in the range of $130,000. The $40,000 price range for the EV suggests Fisker could be considering mass production of the unit.

Furthermore, the release of the EV would enable the startup to compete with mid-range electrified carmakers. Fisker's tweet came with an image, which appears to be part of a windshield and side mirror. Based on the photo alone, it's not really possible to make out the type of vehicle the business has in store for consumers.

"The car industry is already changing and recognizing the new trend of ethics and responsibility that goes with manufacturing vehicles. At Fisker, it's our goal to help cut pollution by still providing exciting and emotional mobility," said Fisker, during an interview.

Regardless of the company's lengthy and somewhat complex history in the EV sector, it is expected to release a solid product. Throughout Fisker's career as a leading auto designer, he has continuously delivered a list of iconic luxury cars – from the Aston Martin V8 Vantage to the BMW Z8.

The Danish auto designer's taste for clean features and quality exterior builds suggest its upcoming EV will incorporate sleek automotive components. As for the car's range, some would anticipate it to be lower than the EMotion. The company's flagship EV has a projected range of 400 miles per full charge and quick charging capabilities to complement its hefty battery.  

Exploring Battery Tech and Investments

Behind the scenes, Fisker has been busy improving one of the core components of EVs: the battery. In 2018, the California-based business unveiled the Fisker Flexible Solid-state Battery, which provides up to 2.5 times more energy density, compared to current lithium-ion cells available on the market today.  

"We are truly entering a new era in the way the world thinks about vehicles, the way EVs are charged and the way personal consumer electronics are powered – with Fisker Inc. now clearly at the forefront of that revolution through our worldwide launches at CES," said Fisker, chairman and CEO of Fisker Inc.

With its ground-breaking investment in Caterpillar Venture Capital Inc., the startup is expected to expand its battery offerings beyond EVs. Caterpillar is a well-established brand, known for manufacturing gas-powered engines, turbines and colossal mining trucks. As electrification trends encompass commercial trucks and industrial vehicles (farming tractors, mining excavators, heavy-duty forklifts, etc.), Fisker could be looking to increase exposure to such segments.

Michael Cheng

Michael Cheng is a legal editor and technical writer with publications for Blackberry ISHN Magazine Houzz and Payment Week. He specializes in technology business and digesting hard data. Outside of work Michael likes to train for marathons spend time with his daughter and explore new places.