Study Reveals Consumer Views on Driverless Car Makers, Tech and Trust
【Summary】According to the study, consumers trust Tesla the most with manufacturing autonomous cars in the luxury auto segment (26.6 percent).
Consumers are the driving force of large-scale industries, including auto. In the case of autonomous cars, it is important to understand the general public's views on the nascent technology. Such data can help streamline adoption and boost awareness about complex aspects of driverless operation.
A survey conducted by UK-based Leasing Options is the latest study to highlight consumer outlook regarding autonomous vehicles. The study focused on carmakers developing driverless platforms, public trust across multiple auto segments, major investments and tech businesses with key roles in the industry.
Auto Brands, Public Trust and Tech Developers
According to the study, consumers trust Tesla the most with manufacturing autonomous cars in the luxury auto segment (26.6 percent). In the executive brand category, Volvo sits at first place (22.6 percent), closely followed by Volkswagen (22.4 percent). Within the budget auto segment, Hyundai comfortably nabbed the top spot with 46.7 percent.
For taxi companies, survey participants only had two choices: Lyft and Uber. Surprisingly, Uber dominated the category, with 74.3 percent favoring the startup over Lyft (25.7 percent).
When it comes to tech companies in the sector, survey respondents view Cupertino-based Apple to be the most capable developer of self-driving cars (31.3 percent). Next is Google (Waymo) at 25.4 percent, followed by Samsung (16.2 percent), Amazon (15.6 percent) and Microsoft (11.5 percent).
Based on the figures above, there seems to be a disconnect between the views of the general public and tech businesses leading development of driverless vehicles. Waymo is currently way ahead of the group, with ongoing trials in major cities. Furthermore, other crucial tech players seem to be missing from the survey, such as NVIDIA, Intel and BlackBerry.
"The technology companies realized there's a lot they didn't know; they didn't want to literally reinvent the wheel. It's better, faster and cheaper to work with the auto industry," cited Richard Wallace, Vice President of Transportation System Analysis at the Center for Automotive Research.
Despite conflicting viewpoints, consumers are betting on Waymo to build and release the first fully autonomous car, followed by General Motors (GM), Apple and Daimler (Daimler-Bosch).
Following the Money Trail
To date, investors across the globe have poured over $100 billion into developing autonomous vehicles. Taking a lion's share of the total amount is Volkswagen, which has invested a staggering $54.2 billion – making up roughly 57 percent of the pie. Tech giant Samsung sits in second place, contributing $8 billion to the emerging sector. This is interesting, as Samsung rarely makes headlines about pioneering driverless technology. Instead it has taken a backseat-approach to development, by focusing on 5G infrastructure and ADAS software.
Ford captured the third spot with investments amounting to $5.39 billion. Other notable investors include the following: Daimler ($3.04 billion), Audi ($3 billion), Softbank ($2.27 billion), Uber ($1.88 billion) and Apple ($1 billion).
"Ford's not trying to be the first to market. Their goal is to have the right kind of business developed specifically for autonomous service, not an adaptation of an existing vehicle," said Sam Abuelsamid, Senior Analyst at Navigant.
Michael Cheng is a legal editor and technical writer with publications for Blackberry ISHN Magazine Houzz and Payment Week. He specializes in technology business and digesting hard data. Outside of work Michael likes to train for marathons spend time with his daughter and explore new places.
Aeva Strikes LIDAR Supplier Agreement with Audi's AID
Kroger and Nuro Launch Driverless Grocery Deliveries in Houston
Driverless Startup Wayve Wants to Make LIDAR Obsolete
Google Wing Launches Drone Deliveries in Australia
Ford, GM & Toyota Join Forces with SAE International to Boost Driverless Safety
Utility Giant Duke Energy to Invest $76 Million in EV Charging Programs
UPS to Deliver Medical Samples via Drones, Partners with Matternet
Self-driving Test Sites Use Virtual Pedestrians to Streamline Development
- With a Price Cap, Canada Excludes Tesla Models from the Proposed $5,000 EV Incentive
- Waymo Develops its Own Advanced 3D Lidar for Self-Driving Vehicles, Will Offer it to Third Parties
- Silicon Valley Robotics Startup Nuro Raises Nearly $1 Billion in Latest Funding Round
- Chinese Automaker Kandi Gets Approval to Import 2 Electric Models to the U.S.
- Ford Teams With Battery Maker Solid Power to Develop Next-Gen Solid State Batteries
- Nvidia Proposes Self-Driving License for Autonomous Vehicles
- Volvo to Install Sensors & Cameras in Upcoming Models to Prevent Impaired Driving
- Tesla, Mercedes-Benz Talk of Teaming Up For Electric Van Project
- Singapore Develops Driverless Solutions for the Elderly
- TuSimple Develops a Long-Range Camera for Autonomous Trucks That Works at Night