Tesla Receives the Strongest Organic Engagement on Social Media
【Summary】A new report compared the advertising budget of different companies from the automotive industry to their total online user engagement across popular social media platforms. Tesla by far had the highest number of organic engagements.
Tesla CEO Elon Musk has time and again made comparisons between his electric car company and tech giant Apple. Musk went on to claim that by 2025, Tesla will be worth $700 billion and would have a market cap close to that of Apple.
Dollars and cents aside, like Apple, Tesla is making strides in popularity and social media engagement with its dedicated customer base and Tesla fans in general.
A new report reveals that Tesla is currently leading the charge in online engagement across several social media platforms, including Instagram, Facebook and Twitter.
The report complied by market research firm BrandTotal, compared the advertising budget of different companies from the automotive industry to their total online user engagement across popular social media platforms. Tesla by far had the highest number of organic engagements.
The report also analyzed audience targeting strategies used by different companies as well as the overall performance of each company's organic and paid social media campaigns.
Over a month-long period, the reports analyzed the leverage gained from the digital and social media advertising strategies of major automotive brands in North America, including Toyota, Lexus, Cadillac, Porsche, Audi, Ford, Infiniti, Honda, BMW, and Tesla.
The platform of choice for these major auto brands include Twitter, Instagram, YouTube, and Facebook. Along with a list of top performing social media ads, the report reveals trends in media-mix allocation.
Tesla CEO Elon Musk has over 26 million Twitter followers and is quite active on the platform.
A majority of other auto brands continue investing on Facebook for social media promotions, even though the platform has experienced a decline in user signups over the last few years.
For example, Japanese carmaker Toyota allocated 62% of its social media budget on Facebook, whereas Porsche only spent 14% of its budget on the world's biggest social media platform. Porsche, however, spent a substantial amount of its budget on YouTube, totaling 47%.
The most surprising reveal of them all was the fact that electric car pioneer Tesla managed to secure over two million organic engagements without even spending a single cent on social media advertising budget.
Instagram was the most prominent social media channel for Tesla, making up 55% of all the automaker's social media activity. This also makes it quite evident that a majority of Tesla's online following consists of a younger audience.
Speaking of following, Tesla also enjoys a substantial organic audience on Twitter, which amounted to 11% of the company's online social media activity. However, this is not surprising, considering the fact that Tesla CEO Elon Musk happens to be an active Twitter user, amassing over 26 million followers on the platform.
Manish Kharinta is a automotive writer based in the Los Angeles area. He has worked for automotive industry websites TheSmokingClutch.com, CarDekho.com and CarBikeindia.com. His experience ranges from covering auto shows, to car reviews and breaking automotive news. Manish aims to bring forth his unique perspective on automotive design and technological innovations in the automotive industry.
Is the New Tesla Model Y Ready for the Growing Competition it's up Against?
The Model Y is the First Tesla Model to Use a Heat Pump
BMW Confirms the Next 7 Series Will Come with an Electric, Hybrid, Diesel or Gas Powertrain
Documents Submitted by Tesla in China Hint at a Production Increase at the Company’s Shanghai Gigafactory
The Cadillac Celestiq Will be the Luxury Brand’s New Hand-Built Flagship Sedan
Hyundai's Kona Electric SUV Will Get a Range Boost to 301 Miles Starting This Month
Cadillac Will Reveal its First Ever Electric Vehicle in April
Volvo Trucks' All-Electric VNR Truck Pilot Program is Showcased in California
- Cruise Debuts the 'Origin', an Autonomous Urban Robotaxi Built for Ride-Hailing
- SK Innovation Plans to Build a EV Battery Plant in the U.S. to Meet Demand
- Chinese EV Startup XPeng Motors Granted Permit to Test its New P7 Sedan on Roads in the U.S.
- Tesla’s Latest Stock Surge Raises its Market Value Higher Than Rivals GM & Ford Combined
- Relectrify Using Old EV Batteries to Power the Grid
- Hyundai & Kia Develop an AI-Powered Transmission Control System That Shifts Based on Road & Traffic Conditions
- Waymo, Others Stop Testing Self-Driving Cars on California Roads Due to the Coronavirus
- NVIDIA Announces DRIVE AXG Orin, One of the Most Advanced Platforms for Autonomous Vehicles
- Reservations Are Full for the First Edition of Ford’s Electric Mach-E Mustang-inspired Crossover
- Toyota’s New Hydrogen-Powered Mirai Sedan Could Become a Serious Alternative to Electric Cars