Tesla Receives the Strongest Organic Engagement on Social Media
【Summary】A new report compared the advertising budget of different companies from the automotive industry to their total online user engagement across popular social media platforms. Tesla by far had the highest number of organic engagements.
Tesla CEO Elon Musk has time and again made comparisons between his electric car company and tech giant Apple. Musk went on to claim that by 2025, Tesla will be worth $700 billion and would have a market cap close to that of Apple.
Dollars and cents aside, like Apple, Tesla is making strides in popularity and social media engagement with its dedicated customer base and Tesla fans in general.
A new report reveals that Tesla is currently leading the charge in online engagement across several social media platforms, including Instagram, Facebook and Twitter.
The report complied by market research firm BrandTotal, compared the advertising budget of different companies from the automotive industry to their total online user engagement across popular social media platforms. Tesla by far had the highest number of organic engagements.
The report also analyzed audience targeting strategies used by different companies as well as the overall performance of each company's organic and paid social media campaigns.
Over a month-long period, the reports analyzed the leverage gained from the digital and social media advertising strategies of major automotive brands in North America, including Toyota, Lexus, Cadillac, Porsche, Audi, Ford, Infiniti, Honda, BMW, and Tesla.
The platform of choice for these major auto brands include Twitter, Instagram, YouTube, and Facebook. Along with a list of top performing social media ads, the report reveals trends in media-mix allocation.
Tesla CEO Elon Musk has over 26 million Twitter followers and is quite active on the platform.
A majority of other auto brands continue investing on Facebook for social media promotions, even though the platform has experienced a decline in user signups over the last few years.
For example, Japanese carmaker Toyota allocated 62% of its social media budget on Facebook, whereas Porsche only spent 14% of its budget on the world's biggest social media platform. Porsche, however, spent a substantial amount of its budget on YouTube, totaling 47%.
The most surprising reveal of them all was the fact that electric car pioneer Tesla managed to secure over two million organic engagements without even spending a single cent on social media advertising budget.
Instagram was the most prominent social media channel for Tesla, making up 55% of all the automaker's social media activity. This also makes it quite evident that a majority of Tesla's online following consists of a younger audience.
Speaking of following, Tesla also enjoys a substantial organic audience on Twitter, which amounted to 11% of the company's online social media activity. However, this is not surprising, considering the fact that Tesla CEO Elon Musk happens to be an active Twitter user, amassing over 26 million followers on the platform.
Manish Kharinta is a automotive writer based in the Los Angeles area. He has worked for automotive industry websites TheSmokingClutch.com, CarDekho.com and CarBikeindia.com. His experience ranges from covering auto shows, to car reviews and breaking automotive news. Manish aims to bring forth his unique perspective on automotive design and technological innovations in the automotive industry.
BMW Receives Over 45,000 Pre-Orders for the Upcoming Mini Electric
Rumor Mill: The BMW M140e Hatchback to Feature a 400 HP Electrified Powertrain
Quick Comparison: Long Range Tesla Model X vs. the BMW X5 50i
Spy-Shots of a Lexus LS Hydrogen Fuel Cell Prototype Surface Online
Audi Announces a Less Expensive, Shorter Range Electric e-tron SUV
Cadillac is Working on an Electric Escalade with 400 Miles of Range
The Next-generation BMW 5-Series to Get At Least Two Electric Variants
The Electric Rivian R1T Pickup Might Become One of the Most Popular Trucks in 2020
- Honda E Officially Revealed With New Platform and 35.5 kWh Battery
- German Car Rental Company Nextmove Cancels its $5M Tesla Order Over Quality Issues
- Elon Musk Believes Tesla’s Prices Will Rise When Autonomous Tech Increases
- Alibaba Brings Tmall Genie to Audi, Honda and Renault Vehicles
- GM Says its Vehicle Lineup Will Be Capable of Receiving OTA Updates Beginning in 2023
- Honda to Recall 222,674 Accord Models in China Over Engine Problems
- Ride-Hailing Giant Uber Posts $5 Billion Loss as Growth Slows
- Lidar Maker Velodyne Wins Patent Challenge From Rival Quanergy
- Electrify America to Deploy Robotic EV Chargers in San Francisco in a Pilot Program
- EV Startup SERES Hires Auto Industry Veteran to Lead its U.S. Operations