Uber Launches Electric Bike Service in London with JUMP
【Summary】Uber customers in London will be able to rent an electric bike right from the Uber app. The ride-hailing company is running a pilot program making 350 e-bikes available to rent in the city.
Uber customers in London will be able to rent an electric bike right from the Uber app. The ride-hailing company is running a pilot program making 350 e-bikes available to rent in the city.
The e-bikes are operated by JUMP, a New York-based electric bike sharing startup that Uber acquired in April 2018 for around $200 million. JUMP operates around the world, including the United States, Canada, and the European cities of Berlin and Paris.
Uber will pilot its electric bicycle service JUMP in London beginning on Friday, as Uber looks to expand into new areas as it tries to broaden its business offerings after its lackluster IPO earlier this month.
Using Uber's app, people will be able to unlock a bike for 1 pound ($1.27), with the first five minutes of a ride free of charge, followed by a 12 pence per minute cost thereafter.
The Jump e-bikes are part of a wave of new "micro-mobility" transportation options in urban areas, including dockless electric scooters. To further broaden its offerings, last summer Uber invested in Lime, a popular San francisco-based electric scooter sharing company.
Uber said it would show Lime scooters as an option within its mobile app and put its logo on some Lime scooters in additional to its e-bike offerings. Neither Uber nor Lime disclosed the exact size of Uber's investment.
Uber's Past Problems in London
Uber has been looking to expand its offerings in London, a key market for the company outside of the U.S. after a falling out with local regulators.
Uber's license to operate in London was revoked in Sept 2017 by the city's transportation authority, Transport for London, over its questionable business practices. Regulators said at the time that Uber was not "fit and proper" in its compliance with regulations.
Transport for London said that Uber demonstrated a "lack of corporate responsibility" tied to a number of its behaviors, such as failing to report sexual assault by drivers, using lax background checks and the use of illicit software called ‘greyball" to elude regulators, which led a United States Department of Justice inquiry.
However, Uber appealed the decision, saying it would work with regulators to update its business practices and fully comply with all regulations.
In June 2018, A British Magistrates' court granted a 15-month probationary license for Uber to operate again, but Uber committed to changes, including providing training for drivers and notifying authorities when a driver is removed the platform.
Uber's e-bikes are part of a new wave of micro-mobility options in cities that are attracting big investments from ride-hailing companies.
Uber biggest U.S. rival Lyft also is investing in e-bikes and electric scooters. In June 2018, Lyft purchased Motivate, the bike-sharing company that operates Citi Bike in New York City and Ford's GoBike program in San Francisco. Terms of the deal were not disclosed, though it was reported in June to be around $250 million.
Uber's use of e-bikes and scooters comes as regulators and politicians around the world politicians are working on ways to cut congestion and improve air quality in major cities.
Originally from New Jersey, Eric is an automotive and technology reporter specializing in the high-tech industry in Silicon Valley. Eric has over fifteen years of automotive experience and a B.A. in computer science. These skills, combined with technical writing and news reporting, allows him to fully understand and identify new and innovative technologies in the automotive industry and beyond. He has worked on self-driving cars and as a technical writer, helping people to understand and work with technology. Outside of work, Eric likes to travel to new places, play guitar, and explore the outdoors.
Volvo & NVIDIA Announce a New Partnership to Develop Autonomous Vehicles
NVIDIA Unveils a 'Supercomputer' to Speed Development of Self-Driving Cars
Self-driving Truck Startup TuSimple Launching ‘Autonomous Vehicle Operations Specialist Program’ with Local College
Tesla Denied Tariff Exemption for Chinese-made CPU in the Model 3
Uber Debuts its New Self-Driving Volvo XC90 SUVs, Designed to Operate Without a Safety Driver
BMW Introduces ‘Smart Glasses’ to Assist Service Technicians at its U.S. Dealerships
Silicon Valley Startup Aurora to Work with Fiat Chrysler on a Self-Driving Platform
Autonomous Delivery Startup Gatik Emerges From Stealth, Announces Partnership with Walmart
- Honda Confirms Side Camera Mirror System for Upcoming EV
- Jaguar Land Rover Researching a Sensory Steering Wheel to Keep Drivers Attentive
- Startup Innolith Claims to Have EV Battery Capable of 600 Miles of Range
- Uber Expands Ride Pass to 20 More U.S. Cities
- Tesla Reports Q1 Loss of $702 Million, CEO Elon Musk Says the Company Will Return to Profit in Q3
- All You Need to Know About Rivian’s Design Center and Giant EV Battery Pack
- Baidu Tops the List for the Most Autonomous Miles Driven in China
- Tesla CEO Elon Musk Claims Automaker Will Be out of Money Within 10 Months, Launches “Hardcore” Changes
- Germany Opens First Electric Highway to Charge Hybrid Semi-Trucks
- Tesla’s Fremont Factory Being Revamped to Build the New Model Y and a Refreshed Model S, Reports Say