J.D. Power Survey Reveals Automakers Aren't Doing Enough to Draw Consumers to EVs
【Summary】J.D. Power’s 2019 Q3 Mobility Confidence Index Study also revealed that a lot of consumers are wary about self-driving technology.
More automakers are coming out with electric vehicles and self-driving technology and even starting to market both of those emerging pieces of tech. It's a smart move to try to get the word out on electric vehicles and driver-assist features, as a lot of consumers don't know about either.
Investing billions into the technologies won't mean much if consumers don't understand why or how they work and don't see the purpose of spending a lot more money on modern cars with the tech. Unfortunately, automakers are in a gray area right now.
Scores Remain Stagnant
According to the J.D. Power 2019 Q3 Mobility Confidence Index Study, the Mobility Confidence Index is 36 (on a 100-point scale) for autonomous cars and 55 for electric cars. These scores aren't good and they haven't changed over the past three months.
"It was a little surprising to find consumer sentiment about self-driving vehicles and electrification has stayed flat, but it shows that consumers are really steadfast in their opinions about new mobility technologies right now, regardless of how close they are to being available for purchase," said Kristin Kolodge, Executive Director, Driver Interaction & Human Machine Interface Research at J.D. Power. "This isn't necessarily bad news for automakers; rather, it shows the areas where consumers need to be better-educated and gives manufacturers the chance to correct their course on the path to eventual production."
Electric vehicles are here now, so it's surprising to see J.D. Power's findings reveal that consumers don't test the tech. In J.D. Power's study, the organization found that EV ownership greatly affects whether consumers will consider an electric car to purchase.
Roughly 60 percent of consumers that have owned an EV stated that they were "extremely likely" or "very like" to get another one. Conversely, 59 percent of respondents that have never been in an EV claimed that they wouldn't purchase or lease an EV. Although, the survey revealed that tax credits or subsidies would factor into a decision to purchase an EV.
EVs Remain Mysterious
It's important to note that out of all the people that J.D. Power surveyed, only 4 percent have owned an electric vehicle. The majority of respondents, 68 percent have never even been in an EV. That itself is a major problem.
The organization found two challenges that electric vehicles face: affordability and trust. Consumers, according to J.D. Power, recognize that electric vehicles cost more than similarly equipped gasoline-powered cars and that a proper charging infrastructure just isn't in place yet.
While the survey didn't paint a hopeful picture for electric vehicles, it did find something good. Roughly two-thirds (63 percent) of consumers that were surveyed stated that electric vehicles are better for the environment. Approximately half of the respondents also stated that the cost of charging an electric vehicle will be advantageous compared to the cost of gasoline. The major issue, though, is the lack of charging stations.
"Charging, cost and range are unavoidable challenges for battery-electric vehicles when compared with traditional vehicles," said Kolodge. "Automakers should focus as much on developing some overriding advantages instead of just working on minimizing the disadvantages."
Vineeth Joel Patel
Joel Patel has been covering all aspects of the automotive industry for four years as an editor and freelance writer for various websites. When it comes to cars, he enjoys covering the merger between technology and cars. In his spare time, Joel likes to watch baseball, work on his car, and try new foods
Crash Avoidance Features Benefit Teen Drivers the Most
The 2021 Electric Volkswagen ID.4 Pro S Review: An EV for the Masses
Toyota, Honda Voice Opposition to Proposed Tax Credit Bill
Lucid Air Gets An EPA Estimated 520 Miles of Range
Volkswagen ID Life Concept is a Peek at an Affordable City Electric Car
2022 Mercedes-Benz EQB’s European Debut Previews U.S. Arrival
Rivian R1S, R1T Rated at Over 300 Miles by EPA
Lotus Confirms Four Electric Vehicles Are Coming, First SUV Arriving in 2022
- Hydrogen-Electric Truck Maker Nikola Corp Announces Major Fuel Cell Production Agreement with Bosch
- Volvo is Building a 225 Million Gigabyte Data Center to Collect & Process Real-Time Vehicle Data to Improve Safety
- Toyota, Honda Voice Opposition to Proposed Tax Credit Bill
- StradVision Opens Office in Shanghai to Tap into China’s Growing Autonomous Vehicle Market with its Advanced AI-Powered Perception System
- General Motors Invests in Oculii, a Startup Developing Advanced Radar Software for Autonomous Vehicles
- Autonomous Trucking Startup Locomation & ZF to Jointly Develop Electric Steering Systems That Support Automated Highway Driving
- Tesla Challenger Xpeng Inc. Aims to Raise $1.8 Billion with its Hong Kong IPO
- Cash-Strapped Electric Truck Startup Lordstown Motors Hires New CEO
- General Motors to Suspend Production at 8 Plants in North America Due to Ongoing Chip Shortages
- Magna's Proprietary 'eBeam' Axle Tech is a Novel Solution to Electrify Pickup Trucks