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Reservations Are Full for the First Edition of Ford's Electric Mach-E Mustang-inspired Crossover

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【Summary】The fully-electric Mach-E crossover will be the first Ford vehicle other than the original Mustang, which debuted in 1964, to wear the iconic pony badge. On Monday, Ford shared some reservation details, which offers a glimpse into just what some of the first Mach-E customers are looking for.

Eric Walz    Dec 30, 2019 5:45 PM PT
Reservations Are Full for the First Edition of Ford's Electric Mach-E Mustang-inspired Crossover

The Ford Motor Company debuted its first ever fully-electric vehicle the Mach-E in November to much fanfare. Ford's first electric crossover is based on the iconic Mustang sports car and is going up against the likes of Tesla and Audi in the premium electric vehicle segment.

The Mach-E will be the first Ford vehicle other than the original Mustang, which debuted in 1964, to wear the iconic pony badge. On Monday, Ford shared some reservation details, which offers a glimpse into just what some of the first Mach-E customers are looking for. 

First of all, buyers looking to purchase the First Edition Mach-E model they are out of luck, as Ford announced that reservations commemorating the first Mach-E are completely full, just over a month after its official unveiling. However, buyers can still reserve the Premium edition and the GT variants of the Mach-E says Ford. 

According to Ford, the Mach-E in Carbonized Gray is the most popular color choice, with 38% of customers choosing it. The second most popular color choice is the Grabber Blue Metallic, which was selected by 35 percent of customers. This was followed by the Rapid Red color scheme, making up 27% of deposits.

21_Ford_MustangMachE_GT_GrabberBlueMetallic.jpg

The Mach-E in Grabber Blue Metallic.

Ford also disclosed that more than 80% of U.S. customers are reserving a Mach-E equipped with an Extended Range Battery, which shows that EV buyers are still concerned about range. Adding the 99 kWh Extended Range Battery costs $5,000 more. Ford is targeting a range of around 300 miles with a peak power of 282 horsepower for this version.

In addition, Ford said that around 55% of Mach-E customers are opting for the all-wheel drive version.

Like the more sportier Mustang GT that inspired it, the high-performance Mach-E GT version was selected by 30% of U.S. customers over the standard models.

Ford also revealed that more than a quarter of all reservations are coming from California, which is not surprising since the Golden State leads the U.S. in electric vehicle sales. A California Route 1 edition is available which starts at $52,400 and features 18" aluminum wheels and unique California Route 1 badging, as well as a panoramic glass roof.

Rumors about Ford's Mach-E have been swirling in the auto industry since early this year, when the news first leaked about Ford's plans to base its first fully-electric vehicle around the iconic Mustang. 

The Mach-E crossover was revealed to the public ahead of the Los Angeles Auto Show in November. The event was live- streamed around the world and marked the beginning of Ford's electric future, with many new electric models to follow the Mach-E.

Ford becomes the latest automaker introducing a fully-electric model to compete with Tesla and the new Audi e-tron SUV. Audi's first electric e-tron just hit dealer showrooms after being revealed in September 2019 in San Francisco.

Like many global automakers, Ford is working to electrify a majority of its model lineup. Ford expects that by 2022, more than 50% of Ford passenger vehicle sales will be electrified.

The Mach-E will be available to reservation holders in late 2020. The electric crossover starts at $43,895, which does not Include the $7,500 Federal Tax Credit.

In the meantime, Ford is preparing its dealership service technicians to service and maintain the electric Mach-E.


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