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Automatic is kicking off a new car adapter with a lower price

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【Summary】Automatic, the San Francisco-based tech company focusing on connectivity apps and gadgets on cars, is unveiling a new Bluetooth connected car adapter, the Automatic Lite, with a lower cost compared with its previous Automatic Pro, to cater to a larger group of people who want to save time and money on their car.

Original Claire    Nov 05, 2016 5:05 PM PT
Automatic is kicking off a new car adapter with a lower price

Automatic, the San Francisco-based tech company focusing on connectivity apps and gadgets on cars, is unveiling a new Bluetooth connected car adapter. It's called the "Automatic Lite," and features a lower cost compared with its previous "Automatic Pro," to cater to a larger group of people who want to save time and money on their cars. 

The Automatic product works like a USB connector that plugs in under your car's dashboard, and can be synced with your driving data via your smartphone. By downloading the Automatic app, you could track almost everything in your car such as engine lights, gas usage, trip logging, performance or even decoding engine issues if there's any malfunction in your car. It could also help you locate the gas station with the cheapest price that day and as such, help you save money. 

The new Automatic Lite is $79.95, almost $50 less than the Automatic Pro, and will sell at Best Buy, Amazon and Automatic's own site. The Lite is subscription free, and comes with Automatic's free Android and iPhone apps. The Automatic Pro which is 3G enabled and offers no subscription for connectivity for five years included in the $129.95 purchase price, makes no specific promises after that. Beyond that, Lite connects to your phone and the new Automatic driving app via Bluetooth, and uses your device's data connection to communicate with other apps and services.

The adaptor is aimed at enabling drivers to have increased knowledge about themselves and their cars so they can ostensibly be safer and drive smarter.

"The success of Automatic Pro shows us that drivers are finding incredible value in connecting their cars, but that many had specific needs that we could meet at a lower price point," said Jerry Jariyasunant, Co-Founder of Automatic at its company website. "With Automatic Lite, we get to bring the power of connectivity to consumers looking to avoid wasting money on their cars by helping them save gas, track their trips for expensing, and even known whether their car really needs a trip to the mechanic."

Automatic was founded in 2011, with a very ambitious goal to bring the power of connectivity and apps to every car on the road. In June 2015, it raised $ 24 million in Series B funding from USAA, CDK Global and Comcast Ventures, which brought the total investment amount to $ 32 million. The other early investors include Y Combinator, RPM Ventures, Anthemis Group, Amicus Capital and prominent angel investors like Mark Goines, Jared Kopf, Rob Chandhok and Dan Rose.

"Our mission is to transform the car ownership experience by enabling the world's best developers to build world-class apps and services for your car," said CEO and co-founder Thejo Kote. "Our new investors are two of the most well-respected and admired companies in their industries. Together, we are building the future of the connected car, today."

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