Myle Technologies Launches its Ride-Hailing Service New York City to Compete with Uber & Lyft
【Summary】A new on-demand transportation company called Myle Technologies is moving into Uber’s space and launching a ride-hailing service today in the five boroughs of New York, enabling customers to get picked up by the nearest taxi.
Since launching in New York City in 2011, ride-hailing giant Uber disrupted the taxi industry with its more convenient, on-demand ride-hailing service. With the exception of rival Lyft, Uber was relatively unchallenged by rivals for the past nine years, as customers abandoned New York's yellow cabs using their smartphones to hail a ride from Uber or Lyft.
Now a new company Myle Technologies is moving into Uber's space and launching a new ride-hailing service today in the five boroughs of New York enabling customers to get picked up by the nearest taxi.
The company's ride-hailing network includes approximately 5,000 drivers licensed by the city's Taxi and Limousine Commission (TLC). By using licensed vehicles, Myle is harnessing the experience of local taxi drivers that know their way around New York.
Myle says its offering a better alternative to Uber by removing hidden fees and additional surge pricing that Uber adds during periods of high demand. Myle says its fees are about 10% less than Uber or Lyft.
Myle's smartphone app connects riders to the nearest cab for quick pickup.
Myle Technologies was founded in 2020 by Aleksey Medvedovskiy, a twenty year veteran of the New York Taxi industry. With his experience with New York's unique transportation needs and the city's traffic patterns, Medvedovskiy's vision was to create a ride-hailing service "for New Yorkers by New Yorkers."
Myle offers customers two options, on-demand rides or pre-scheduled rides, for those times where a customer needs to get somewhere at a certain time, like a trip to the airport.
Myle's ride-hailing service is available in Manhattan, Brooklyn, Queens, The Bronx and Staten Island. The company plans to expand to counties on Long Island within a year.
Like Uber, Myle offers different vehicle options depending on a rider's needs. Riders can choose between six options, including Regular (four-seats), SUV (six seats), Shared, Premium, Premium SUV, and Wheelchair Accessible Vehicle options.
Myle doesn't want to take advantage of commuters with hidden fees or surge pricing. Unlike Uber and Lyft , Myle doesn't charge any extra for busy times, as well as no cancellation fees until the driver is at the pick-up location.
Consumers simply pay the price they see in the app, which takes into account only the distance to be travelled and estimated time. This way, if a driver is on their way to pick up a rider and they are stuck in unexpected traffic, the rider can cancel the trip and summon another one.
"As a veteran of the New York Taxi industry and an entrepreneur, I knew there had to be a better solution, so I set out to design and build a ride-hailing service that New Yorkers actually want to use," said Aleksey Medvedovskiy, founder and CEO, Myle Technologies. "Today, we have a service that is transparently-priced, easy to use, and fully-featured. Best of all, we're going to be 10% cheaper than Uber or Lyft. If you don't believe it, try Myle for yourself."
In addition, if a rider leaves some personal belongings behind in a vehicle, which happens often, Myle does not charge customers to get any items back. Uber charges customers $15 to get back their left behind items. To be fair, Uber gives this money back to the driver to compensate them for their time.
However, one of the problems in New York is too many ride hailing vehicles operating in the city that no new ride-hailing company will alleviate. Instead of reducing traffic, the thousands of for-hire drivers competing to pick up passengers in major cities including New York, San Francisco and Boston are being blamed for making traffic worse.
By 2018, seven years after Uber launched in New York, the number of for-hire vehicles in the city surpassed 100,000 vehicles, up from around 63,000 in 2015, according to the data from the city. Most of the vehicles are associated with Uber, which Myle must still compete with.
In Aug, 2018, the city council voted to cap the number of ride-hailing vehicles in New York. The regulation was set to expire after 12-months to study the effects, however its now been extended indefinitely, with the exception of wheelchair-accessible vehicles.
The Myle ride-hailing app is available through the Apple App Store for iPhone and Google Play for Android devices.
Originally hailing from New Jersey, Eric is a automotive & technology reporter covering the high-tech industry here in Silicon Valley. He has over 15 years of automotive experience and a bachelors degree in computer science. These skills, combined with technical writing and news reporting, allows him to fully understand and identify new and innovative technologies in the auto industry and beyond. He has worked at Uber on self-driving cars and as a technical writer, helping people to understand and work with technology.
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