Cadillac Will Reveal its First Ever Electric Vehicle in April

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【Summary】General Motors revealed that the first-ever Cadillac electric vehicle will make its global debut in weeks following the automaker's EV day event on March 4.

Manish Kharinta    Feb 23, 2020 2:30 PM PT
Cadillac Will Reveal its First Ever Electric Vehicle in April

Automaker General Motors is actively preparing to host its first ever "EV Day" on March 4. The company offered a sneak peek into the event at the Brand's Capital Markets Day presentation, a webcast for analysts and investors that was held earlier this month, where GM gave updates on its future.

If that wasn't exciting enough, GM's luxury subsidiary Cadillac also revealed that its first-ever electric vehicle will make its global debut in weeks following the "EV Day" event. The first ever electric model from Cadillac will likely be a crossover and it's expected to be unveiled as early as April. 

Cadillac president Steve Carlisle spoke with the brand's dealers recently and implored them to get ready for Cadillac's EV future. Carlisle also assured the dealer network that the brand's portfolio will continue to feature a wide range of conventionally powered luxury models.

"Cadillac's EV will hit the heart of the crossover market and meet the needs of customers around the world." Carlisle said.

The news from Carlisle however only a teaser. Cadillac dealers will get a more in-depth briefing during a conference that the company plans to host in Austin, Texas later this year. During the conference, Cadillac representatives will discuss the luxury brand's electrification strategy for the next two years.

In January 2019, during the unveiling of the Cadillac XT6 in Detroit, General Motors shared a concept image of a futuristic-looking mid-size electric crossover. We expect the upcoming EV from Cadillac to draw inspiration and styling cues from the concept car. General Motors also reiterated its plans to introduce 20 new electric models across the globe by 2023.

Cadillac's National Dealer Council Chairman, David Butler commented on the luxury brand's future and said that "EVs are the future of Cadillac's dealer network." Butler added that the council is eager to start working with Cadillac to develop its dealerships of the future and already set up an EV future sub-committee. So far, the sub-committee is composed of three company executives and three Cadillac dealers.

Butler emphasized that it's vital for the Cadillac brand to evaluate how the addition of these new EV models will affect the company's operations, as the electric vehicle segment is rapidly growing. 

Currently, the only level of electrification offered by Cadillac is limited to its CT6 model, which is available with a hybrid powertrain, so the brand cannot fully compete with segment leader Tesla in the luxury-electric category at the moment.

The unveiling of the Cadillac electric crossover will be followed by the GMC Hummer EV, which General Motors confirmed earlier last month. GM says that the battery-only Hummer will feature a 1,000 horsepower powertrain and will be capable of accelerating from 0 to 60 mph in under 3 seconds.

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