Mercedez Benz reveals its luxurious "X-Class" pickup truck
【Summary】German automobile big shot Mercedez Benz revealed its premium midsize pickup truck on Oct 25th at Stockholm, Sweden, claiming the vehicle to be the world’s first true “luxurious” pickup truck.
German automobile manufacturer Mercedez Benz revealed its premium midsize pickup truck this past Oct 25th, 2016, in Stockholm, Sweden, claiming the vehicle to be the world's first true "luxurious" pickup truck.
The new product is called "X-Class," and features two concept versions: the Stylish Explorer and the Powerful Adventurer. The former looks more like an SUV and shows off Mercedez's design and luxurious appointments. It rides on 22-inch wheels and features a full-crew cab with a compact cargo bed. And the tailgate features a continuous LED light strip. Inside, the Stylish Explorer exudes a high-end feel, and features open-pore smoked oak with aluminum accents.
While the Stylish Explorer is more of a tasteful and elegant look, the Powerful Adventurer is designed to display the truck's rugged side. With a bold yellow color for the exterior, the truck shows off a rough yet strong look. Its rugged pretensions are even evident in its interior, which comes complete with a fire extinguisher. At the same time, the black nappa leather seats offer comfortable accommodations for five. On the outside, the Powerful Adventurer offers exceptional ground clearance and rides on chunky off-road tires.
In addition, the X-Class will feature the latest in driver assistance technology in the form of radar, cameras, and ultrasonic sensors.
"With the Mercedes-Benz pickup, we will close one of the last gaps in our portfolio," Dieter Zetsche, Daimler chairman and head of Mercedes-Benz cars, said in a press statement. "Our target: We want to offer customers vehicles matching their specific needs. The X-Class will set new standards in a growing segment."
The company says truck drivers aren't just looking for a mechanical workhorse anymore. Rather, they want a vehicle that can carry out duties for both "private and commercial use," bridging the gap between the urban and city genres.
So who would buy the high-end pickup truck? The targeted customers in the company's minds include "families with an active lifestyle and an affinity to premium products," and "successful adventurers who live in an urban environment." And despite the polished look of the X-Class, it's certainly got power, with the vehicle's robust ladder-type frame giving it a payload capacity of more than 1.1 ton and a towing capacity of around 3.5 tons.
Moreover, Mercedes-Benz currently does not have plan to sell X-Class in the U.S. when it enters production late next year. The company noted that "while a pickup is under consideration for the U.S. market at some point, no timeline is available for a decision to be made." Probably that's a wise decision for now as U.S. pickup truck market is dominated by the Detroit Three.
The X-Class will be available for sale in European, Australian, and South African markets in late 2017, and then in Latin American countries the following year. No official pricing information for the X-Class has been released. Sticker shock may well be the order of the day.
Claire Peng has over 6 years of professional experience in the media industry, covering TV, newspaper and online media. She was once a reporter and producer for Fairchild Television based in Toronto Canada, and worked as an English news reporter for the Global Times in Beijing. She writes mainly about self-driving, companies investment, and the enterprise lab.
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