Electric Truck Startup Lordstown Motors Unveils its Battery-Powered Endurance Pickup
【Summary】At a livestream event today in Ohio, electric vehicle startup Lordstown Motors officially revealed its first vehicle, the fully-electric Endurance pickup truck. The Endurance is targeting a commercial market segment currently dominated by the popular Ford F-Series pickups and trucks from General Motors and its truck division GMC.
At a livestream event today, electric vehicle startup Lordstown Motors offically revealed its first vehicle, the fully-electric Endurance pickup truck.
Lordstown Motors says its America's first all-electric pickup truck, although others are in the works from Ford Motor Co and General Motors, as well as rival EV startup Rivian and Tesla.
Vice President Mike Pence spoke at today's unveiling, touting the return of manufacturing to the Ohio region spearheaded by what he said are innovative companies like Lordstown Motors.
The Endurance pickup is a rugged and fully-electric pickup designed for commercial customers. The Endurance is targeting a commercial market segment currently dominated by the popular Ford F-Series pickups and trucks from General Motors and its truck division GMC.
Lordstown said the battery-powered Endurance gets the gasoline equivalent of 75 mpg.
"Our goal is to build the first electric pickup truck in the world," said Lordstown Motors CEO Steve Burns, who drove the Endurance truck onstage with Vice President Mike Pence riding shotgun.
Burns said that Lordstown Motors has already sold out the first production run of 14,000 Endurace pickups that will be built at the former General Motors assembly plant in Lordstown, Ohio.
"We've already sold out our first year of production, and we haven't even shown the Truck yet," Burns said right before the truck appeared onstage.
Vice President Mike Pence spoke at the Endurance unveiling today, touting the return of manufacturing jobs to the Ohio region.
Lordstown is one of the few EV startups that owns an auto factory. The former GM plant is being refitted exclusively for electric vehicle production. So far, Lordstown Motors said it has retooled around 30% of the facility for production of the fully electric Endurance pickup.
Lordstown Motors made headlines last year when its purchased the shuttered the former General Motors assembly plant. However, GM assisted Lordstown with financing, making a $40 million dollar loan available so Lordstown Motors could purchase the sprawling 6 million square foot facility and convert it to produce electric vehicles.
"GM did us a great service," said Burns about the factory.
The Detroit automaker, although now a Lordstown Motors rival in the pickup truck segment, left the Lordstown factory somewhat intact in order to help the EV startup retool the factory. GM left behind most of the vehicle production equipment, including the robotic machinery used during vehicle assembly.
The closing of the GM's Lordstown, Ohio auto plant as part of a cost-cutting move made headlines last year, with President Trump publicly criticizing the automaker for closing the plant and displacing over 4,000 workers. Most of the employees however were offered jobs in GM's other production facilities in the area.
The Endurance Will Have "In-Wheel" Electric Motors
In May, Lordstown Motors announced it signed an exclusive licensing deal with European company Elaphe Propulsion Technologies, a developer of in-wheel electric motors. The in-wheel motors are one of the most unique features of the Endurance.
"The big innovation we have is hub motors." said Burns.
Unlike a typical electric vehicle design found in Tesla's electric vehicles that uses an axle to transfer torque to the wheel hubs, the in-wheel motor design integrates the electric motors into the wheel hub, eliminating the need to use an axle shaft bolted to a wheel hub.
The L-1500 in-wheel electric motor being used in the Endurance is the most powerful compact in-wheel motor ever produced, according to the manufacturer Elaphe.
Each 370 volt electric motor produces a continuous torque of 650 Nm (480 ft lbs), with a peak power output of 110 kW (~150 horsepower), without using any gears. The L1500 in-wheel motor is compatible with all drive layouts, such as rear wheel drive, front wheel drive and four-wheel drive vehicles.
"We will have the best traction of any pickup truck ever made. We don't say that lightly."
Burns also said the Endurance will also be one of the safest pickups ever made, thanks to its lower center of gravity and lack of an forward engine.
"Its a pickup truck that handles like a sports car," Burns said about the Endurance.
Burns added that Lordstown Motors might be able to produce 600,000 electric trucks each year at the former GM facility, since electric trucks require far fewer parts than a conventional combustion engine truck and are much easier to mass produce.
In Feburary, electric utility company FirstEnergy agreed to buy 250 Endurance pickup trucks from the company. The Akron, Ohio-based company plans to add the Endurance pickup trucks to its existing fleet.
"We're going to sell a lot of them," Burns said.
Lordstown Motors is also helping to bring much-needed jobs back to the region. The Ohio manufacturing region being reborn as an electric vehicle production hub and already has a new nickname, "Voltage Valley."
Originally hailing from New Jersey, Eric is a automotive & technology reporter covering the high-tech industry here in Silicon Valley. He has over 15 years of automotive experience and a bachelors degree in computer science. These skills, combined with technical writing and news reporting, allows him to fully understand and identify new and innovative technologies in the auto industry and beyond. He has worked at Uber on self-driving cars and as a technical writer, helping people to understand and work with technology.
Volvo’s Brand Polestar Confirms That the Polestar 6 Electric Roadster Will Enter Production and Launch in 2026
BorgWarner to Supply its Integrated Drive Module to Hyundai for a New EV That Will Enter Production in 2024
Amazon Customers in Texas and California Will Begin Receiving Packages via Prime Air Drones Later This Year
AI-Powered Computer Vision Perception Developer StradVision Closes on $88 Million Series C Funding Round
Ford Raises the Prices of the F-150 Lightning Electric Pickup Due to Rising Raw Material Costs
Mercedes-Benz is Partnering with Game Engine Developer Unity Technologies to Create Immersive, 3D Infotainment Screens and Displays for its Future Vehicles
Chipmaker AMD to Collaborate with ECARX on a Digital Cockpit, In-Vehicle Computing Platform for Next-Gen EVs
Tesla Rival XPeng and Alibaba Cloud Set Up China’s Largest Cloud-Based Computing Center to Train Machine Learning Models for Autonomous Driving
- Ralph Nader Calls for NHTSA to Remove Tesla Full Self-Driving
- Rivian to Install Electric Vehicle Chargers in Michigan State Parks as Part of a New Partnership
- NHTSA Upgrades Tesla's Autopilot Investigation to 'Engineering Analysis'
- Automotive Supplier MAHLE Developed a Superior Continuous Torque (SCT) Electric Vehicle Motor That Can Run ‘Indefinitely’
- Rivian Announces Additional Delay, Showcases Off-Road 'Sand Mode'
- Solid State Battery Startup Solid Power Completes its EV Cell Pilot Production Line
- Chrysler Parent Stellantis is Making a US$2.8 Billion Investment in its Canadian Operations to Accelerate the Production of Electric Vehicles
- Report Claims Nissan Leaf Will Be Discontinued by 2025
- Volkswagen’s Software Unit CARIAD Selects Innoviz as its Direct Lidar Supplier for the Automaker's Future Software-Defined Vehicles
- The Affordable New Smart Brand Electric Crossover Designed by Mercedes-Benz Officially Launches in China