Otonomo raises $12 million to delve into connected data from cars
【Summary】Self-driving car start-up Otonomo has raised $12 million in venture funding to develop business opportunities in connected data from cars.
Cars are getting increasingly high-tech with each passing day. Soon there will be more and more vehicles connected to the Internet. Collecting data from cars is a topic of great interest to automakers. One might not think of this data as useful, but others with a keen eye and a different angle may well find it profitable.
Self-driving car start-up Otonomo is a company that has its eyes on connected data. Founded in 2015 in Tel Aviv, Israel, its cloud-based platform links service providers and app developers with millions of connected cars. It recently has raised $12 million in venture funding to further its technological research and business expansion.
The lead investor is Bessemer Venture Partners, joined by StageOne Ventures, Maniv Mobility and LocalGlobe.
How could this data be useful -- or profitable? Otonomo's CEO and cofounder Ben Volkow offered some examples.
To begin, the U.S. Dept. of Transportation could collect data regarding driver behavior at major city intersections to optimize traffic lights for increased safety. For vehicles stuck in traffic jams for quite a while, some nearby shops such as Starbucks, Dunkin' Donuts or McDonalds could deliver a coupon to drivers for them to grab a cup of coffee or tea later on. And insurance companies could obtain data directly from a vehicle, rather than waiting for a driver to self-report it in the event of a car crash in order to process claims faster.
Volkow realized many automakers show strong interest in working with Otonomo, as the company's cloud-based platform has created business opportunities in terms of utilizing the collected data.
However, data collected from personal-owned cars must pay attention to privacy issues. To be frank, getting certain data can be illegal if wrongly acquired. Volkow assured the public that the platform is a "trusted gateway between the services and apps drivers want and the security the automotive industry needs."
"Inside our policy engine we have hundreds of rules configured. We work with lawyers and know all the different regulations and rules. If a car maker shares data with whoever, they know we check all the parameters, then blur, anonymize and otherwise make sure they can share the data without violating anyone's privacy or rules," Volkow was quoted as saying.
The company is said to have started trials with some automakers and service providers. And according to an authoritative investigation organization, the market can be expanding in an extremely fast way: as by 2020, there will be a quarter billion connected vehicles on the road, enabling new in-vehicle services and automated driving capabilities. Anyone who figures out how to make use of the data could become a pioneer in future tech world.
With the new "hot money" in hand, Otonomo as a self-driving car company, will spend its capital on perfecting its core product while expanding its connected-data systems.
Claire Peng has over 6 years of professional experience in the media industry, covering TV, newspaper and online media. She was once a reporter and producer for Fairchild Television based in Toronto Canada, and worked as an English news reporter for the Global Times in Beijing. She writes mainly about self-driving, companies investment, and the enterprise lab.
NYU Releases the Largest LiDAR Dataset to Help Urban Development
July 13th, 2017 News of the Day: Uber merges with Yandex, U.S. to simplify driverless car rules
Hyperloop One Completes Its First Successful Test Run
July 12th, 2017 News of the Day: Faraday to move its factory, Vizio files lawsuit against LeEco
July 11th, 2017 News of the Day: Tesla to triple its service, Porsche posts half-year sales record
Faraday Future Halts Construction of $1 billion Factory in Nevada
July 10th, 2017 News of the Day: China to become Cadillac’s largest market, Oregon adds EV rebate
July 7th, 2017 News of the Day: VW partners with Kuka, Tesla to build battery factory in Australia
- Didi Chuxing to Trial Luxury Ride-Hailing Service with Tesla & Mercedes Benz Vehicles
- Hyundai Motor Co is Investing $52 Billion in Electric & Autonomous Vehicles and Mobility Services by 2025
- Electric Scooter Sharing Startup Lime Now Knows if You’re Riding on the Sidewalk
- Chief Executive Officer of Toyota Motor North America Announces His Retirement
- Lyft is Encouraging People to Sell Their Vehicles for Ride-hailing Credit
- Tesla is Planning to Use Cobalt-Free Batteries for its Electric Vehicles Built in China
- Ride-Sharing Startup Via Launches the Largest U.S. ‘Micro-Transit' Service in California
- BMW i3 Urban Suite Concept is a Miniature Luxury Car
- Rivian, Amazon Provide New Details on Upcoming Electric Vans
- The Mercedes Benz EQA Electric Crossover Teased for the First Time Ahead of its 2020 Unveil