Don't Hold Your Breath for a Six-Figure EV From Ford

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【Summary】Instead of chasing the ultra-expensive EV scene, Ford’s more interested in expanding its electrified lineup of commercial and affordable vehicles.

Original Vineeth Joel Patel    Dec 15, 2020 7:20 AM PT
Don't Hold Your Breath for a Six-Figure EV From Ford

Take a look at electric vehicles on the market and you're sure to notice just how expensive they are. Tesla, Porsche, Polestar, and GMC all have electric vehicles that cost over $100,000. Blistering performance, cutting-edge tech features, stunning designs, and upscale convenience features are a few reasons why some electric vehicles are firmly in the six-figure territory. While automakers are using expensive EVs to use as halo cars, Ford isn't interested in selling electrified vehicles that cost six figures.

Affordable EVs Are A Priority

In an interview with Wards Auto, Ford CEO Jim Farley stated that the automaker has no interest in offering an EV that costs $100,000 or more. This is a large deviation from other automakers and Ford knows it. "There's been a lot of written about the electrification of our industry and Ford's bet is different," said Farley. "We're betting on a full lineup of commercial electrified vehicles." 

Instead of coming out with expensive EVs that will be sold in limited numbers, Ford's more interested in coming out with affordable electric cars and a large lineup of electrified commercial vehicles. The American automaker believes that it will be a better decision in the long run. Ford won't have any $100,000 EVs for sale, as the automaker is looking to price its vehicles between $45,000 and $70,000 in the U.S. and Europe.

More Electrified EVs

Looking at the Mustang Mach-E, it's easy to see Ford's pricing applied to real-life vehicles. The most affordable Mustang Mach-E costs $42,895, while the range-topping trim is priced at $60,500. That fits very neatly in Farley's proposed range. It's also noticeably much more affordable than the new GMC Hummer EV. Sure, that's a much different vehicle, but with pricing starting at $112,595 for the Edition 1 trim, it's clear to see just how different Ford is approaching the world of EVs compared to its rivals.

It's also good news for consumers that are interested in the upcoming electric F-150. While the GMC Hummer EV costs a lot of money, the electric F-150 should be far more affordable. We'll have to wait to see what kind of specifications the upcoming F-150 boasts, consumers should look forward to actually being able to affordable the pickup.

The other part of Ford's electric push are affordable commercial vehicles. The all-electric 2022 Transit is expected to be unveiled on November 12 and, in Ford's words, will be the "first all-electric cargo van offered by a full-line automaker in the U.S." While the Transit would help businesses keep costs down and reach the brand's emissions goals, it would also give Ford a lot of knowledge and data on how to improve its EVs and what consumers are looking for

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