Sébastien Stassin - Designing for the Outliers
During our lifetimes, autonomous technology will offer us vehicles that will deliver consistently reliable and safe driving experiences. But where does that leave those for whom the siren song of emotion calls? For these people — the adrenaline junky, the "hipster"" tinkerer, and the artist — the thrilling or visceral drives their automotive desires. In a future automotive landscape where reason reigns supreme, discover how disruptive brand thinking can enable outlier brands to design experiences motivated by feeling, rather than just logic.
Sébastien Stassin, while serving as the Chief Creative Officer for Europe's largest independent design studio KISKA GmbH, shared the design for the outliers. Brand and technology offer different directions in new generation cars. The concept of a "brand" offers certain promises. When those promises are delivered consumers have reached a "moment of truth." What is more pivotal to the success of a company? Is it innovation, design or brand? Answering that question is one of the major challenges people like Mr. Stassin will face.
Lydia is the project manager of audience development and social media at Futurecar. Lydia started her career in Tokyo at a Fortune Global 500 company before moving to Silicon Valley. Lydia put her bilingual skills to the test by covering the automobile industry and entrepreneurship. Her other journalism experience includes a sports reporting internship at Titan Media and numerous freelance writing gigs. Her professional skills include content optimization, business innovation, and working with industry trends in technology sectors. Lydia holds an M.A in Public Policy from Hitotsubashi University and B.A. in Arts Journalism from Fudan University.
Nov 30th, 2017 News of the Day: Volvo’s car subscription service sounds like good way to get the new XC40
Nov 29th, 2017 News of the Day: BMW unveils new i8 Roadster and Coupe with more electric range
Nov 28th, 2017 News of the Day: Lynk & Co. starts selling an SUV with a dedicated car share button in China
Oct 13th, 2017 News of the Day: Baidu plans to mass produce Level 4 self-driving cars with BAIC by 2021
Oct 12th, 2017 News of the Day: CarGurus spikes 72% in auto marketplace IPO
Oct 11th, 2017 News of the Day: Ford invests in Autonomic to make open-source mobility service platform
Oct 10th, 2017 News of the Day: Nvidia unveils new supercomputer for level 5 autonomous driving
Oct 9th, 2017 News of the Day: Renault launches its own new energy subsidiary to develop grid products
- Michigan-based Electric Truck Startup Bollinger Motors Moves into New Headquarters as the Company Prepares to Ramp Up Operations
- Here’s What We Know About BMW's Battery-powered 3 Series Sedan
- Uber CEO Says the Company Might Suspend its California Operations if a Court’s Decision Forcing it Classify Drivers as Full-time Employees is Not Overturned
- Ford Motor Co is Targeting the Jeep Crowd with its New Bronco Adventure Vehicle Lineup
- Daimler Trucks Unveils the ‘GenH2’ Mercedes-Benz Fuel-Cell Concept Truck
- Tesla Model S Gets Second Price Cut of the Week to $69,420
- Volkswagen’s New ID.3 Electric Car Given Low Marks by German Auto Test Publication
- Silicon Valley Lidar Startup Luminar to Go Public in a Blank Check Deal at a $2.9 Billion Valuation
- Tesla Vehicles Made Up 80% of all EV Sales in the First Half of 2020
- General Motors’ Future EVs Will Be Powered by a Family of 5 New Interchangeable ‘Ultium Drive’ Units