Volkswagen Might Be Changing its Name to 'Voltswagen' to Reflect its Commitment to EVs
【Summary】Along with Volkswagen’s commitment to building millions of electric vehicles, the company might be getting a new name. According to a leaked press release that was inadvertently posted online on Monday, the automaker is considered a name change to “Voltswagen.” The press release has people scratching their heads wondering just what Volkswagen is up to.
UPDATE: A day after this story was published, Volkswagen admitted that the proposed name just was in fact, just a promotional stunt. The Volkswagen name will remain. Although for Volkswagen, misleading the public doesn't sit too well after the Dieselgate scandal of 2015, which the company first denied, then admitted to installing software to mask excessive harmful emissions from its diesel-powered vehicles.
German automaker Volkswagen has already made its bold electric vehicle plans known over the past several years as its looks to compete with electric vehicle pioneer Tesla. Earlier this month, the automaker announced updated plans to electrify 70% of its global model lineup by 2030. In the U.S. and China, Volkswagen aims for 50% of its vehicles to be fully-electric by 2030.
Along with Volkswagen's commitment to building millions of electric vehicles, the company might be getting a new name. According to a leaked press release that was inadvertently posted online on Monday, the automaker is considered a name change to "Voltswagen." The leaked press release has people scratching their heads wondering just what Volkswagen is up to.
Vollskwagen posted a statement on its website announcing the "rebranding," in an apparent shift towards its investment in electric vehicles, before quickly taking it down, USA Today reported.
In the release, the automaker said its rebranding is "more than a name change."
The "Voltswagen" name is a public declaration of the company's future-forward investment in e-mobility," the release read, according to USA Today.
The news release was dated April 29 when it was accidentally posted on Monday March 29 before it was ready to be distributed, the person said. An USA Today reporter noticed the announcement on VW's website and quickly saved it before it was taken down.
"The new name and branding symbolize the highly-charged forward momentum Voltswagen has put in motion, pursuing a goal of moving all people point-to-point with EVs," the statement included.
At this point, a more probable scenario is that Volkswagen intends to market its fully-electric vehicles as "Voltswagens" while the automaker's gas-powered models will retain the original VW badge. However, we are merely speculating here. But the press release indicates that Volkawagen has at least some future plans for a name change.
The timing of the leak makes its look as though the name change is meant to be an April Fools' joke, but apparently that is not the case here.
A person familiar with the company's plans told USA TODAY that Volkswagen is planning on making the name change to Volkswagen permanent. The source added that the company was not hacked, that the announcement was not a joke, and that it was not a marketing ploy.
We reached out to Volkswagen for comment but have heard back.
Volkswagen's plans to rebrand come as several automakers are beginning to invest more in electric vehicles. In November, U.S. automaker General Motors announced that it was investing $27 billion through 2025 as part of its commitment to electric and autonomous vehicles. GM unveiled plans to launch 30 electric vehicles globally by 2025 powered by its new Ultium batteries and family of EV powertrains.
Volkswagen's updated electric vehicle timelines announced in early March are part of the company's updated "ACCELERATE" Strategy, which will prepare the automaker for a changing auto industry that's quickly moving towards electrification, connectivity and autonomous driving.
Beginning in 2021, VW will introduce one new electric model every year, starting with the new all-wheel-drive ID.4 GTX in the first half of this year. The company will follow that up with the sporty ID.5 in the second half of the year. In Q3 2021, Volkswagen will launch the ID.6 X/ CROZZ, a seven-passenger electric SUV for the China market.
Volkwagen's new ID family of electric vehicles currently includes the all-new ID.3 hatchback and ID.4 SUV. Both vehicles are positioned to compete with Tesla's Model 3 sedan and Model Y crossover, as well as other vehicles in the rapidly expanding EV market.
Volkswagen is also planning to launch a more affordable electric car under the ID.3 and the vehicle will arrive two years ahead of its previously scheduled launch in 2027 to 2025.
Perhaps these new EVs will sport a "Voltswagen" logo.
resource from: USA Today
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