Ford Mustang Mach-E Helping Brand Reach New Buyers
【Summary】In addition to cementing Ford’s place in the modern world as a serious competitor in the electrified scene, the Mustang Mach-E is drawing a new set of customers in.
The Ford Mustang Mach-E is an incredibly important vehicle for the American brand. Competitors like Tesla and General Motors have gotten off to better starts with their electric cars, leaving Ford to play catchup. The automaker certainly caught up quickly with the Mustang Mach-E. Leveraging the brand's most iconic name and putting it on a crossover body with an all-electric powertrain was a gutsy move, but it's paid off for Ford. According to a report from The Verge, the Mustang Mach-E is helping Ford draw in new buyers.
Drawing New Customers In
The automaker told the outlet that 70 percent of Mustang Mach-E buyers were new to the brand. That's a large increase over the 2020 Ford Escape, which accounted for 39 percent of new buyers to the brand.
While this may seem like a small thing, it's a big deal for Ford. One, it shows that the automaker's recent issues with Mustang Mach-E delays haven't deterred consumers. Modern consumers tend to be more willing to accept delays and issues with vehicles, as long as the product is worth the wait. That appears to be the case with the Mustang Mach-E.
Second, it reveals that traditional automakers are capable of battling in the hot all-electric scene with a good EV. All of this is good news for Ford, which is looking to introduce an electrified version of the F-150 before the end of this year.
Chip Shortage Could Be An Issue
Ford hopes to sell 30,000 Mustang Mach-E EVs in 2021. So far, the automaker has sold more than 7,000 units of the electric crossover. If the brand manages to hit its goal and retain its 70-percent new buyer figure, that will indicate that Ford has a promising future against the oncoming onslaught of electric cars. If, on the other hand, Ford doesn't manage to hit 30,000 units sold, that's a bigger indicator that the large number of new buyers were simply interested in getting the newest vehicle and don't really like the EV all that much.
We don't see this being the case, but Ford may not hit its Mustang Mach-E goal because of the current chip shortage. The American automaker believes that production will drop 50 percent in the second quarter of 2021 because of the shortage. Ford will undoubtedly attempt to prioritize important vehicles, but seeing as how the F-150 was affected by the shortage earlier this year, there's only so much automakers can do.
Vineeth Joel Patel
Joel Patel has been covering all aspects of the automotive industry for four years as an editor and freelance writer for various websites. When it comes to cars, he enjoys covering the merger between technology and cars. In his spare time, Joel likes to watch baseball, work on his car, and try new foods
GM Agrees to California’s Emissions Requirement, Wants Federal Help for EV Adoption
Ford Passes 100,000 Reservations for 2022 F-150 Lightning
Tesla Model S Plaid Boasts 390 Miles of Range, $131,190 Price Tag
BMW Releases Pricing, Specs for 2022 i4 and iX EVs
Hyundai Becomes Latest Automaker to Stop Developing New Internal Combustion Powertrains
Ford Mustang Mach-E Production Outpaces Regular Mustang
Tesla Model 3, Model Y Downgraded in Consumer Reports and IIHS’ Safety Testing
Deliveries of Rivian R1T Truck Delayed to July
- Lexus LF-Z Concept Previews the Brand’s Electric Future
- Ford Mustang Mach-E Production Outpaces Regular Mustang
- Tesla Steps Up its Communications With Regulators in China After Rising Customer Complaints
- BMW Isn’t Done Developing Internal-Combustion Engines, But EVs Are Still Coming
- Computer Vision Developer StradVision to Showcase its Most Advanced Perception Camera for Autonomous Driving & ADAS at Auto Tech 2021
- Electrify America Outlines Third $200 Million Investment in California
- Tesla to Hold Off Buying Land to Expand its Shanghai Factory Due to Ongoing U.S.-China Tensions
- Tesla’s Electric Vehicle Sales Declined by Nearly Half Last Month in China
- China’s Tesla Challenger Xpeng Reveals its New P5 Fastback, the World’s First Production EV Equipped with Lidar for Autonomous Driving
- Senators Introduce SAFE Act That Could Mandate Driver-Monitoring Systems