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Ford Opens Registration Site for its New Lineup of E-Transit Commercial Electric Vans

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【Summary】​U.S. automaker Ford Motor Co is getting ready for its push into the commercial electric truck market which it hopes to dominate with its lineup of E-Transit cargo vans. Ford today opened its website to register customer interest so they can learn more about the E-Transit all-electric vans ahead of order banks opening by July.

Eric Walz    May 04, 2021 10:15 AM PT
Ford Opens Registration Site for its New Lineup of E-Transit Commercial Electric Vans

U.S. automaker Ford Motor Co is getting ready for its push into the commercial electric truck market which it hopes to dominate with its lineup of E-Transit cargo vans. While most of Ford's rivals are developing electric passenger vehicles, Ford is targeting the commercial market with zero-emissions, battery-powered versions of its popular Transit vans.

Ford today opened its website to register customer interest so they can learn more about the E-Transit all-electric vans ahead of order banks opening by July. Customers can sign up at the new E-Transit registration site on Fleet.Ford.com to review the MSRP and driving range for all configurations for E-Transit cargo vans. No deposit or purchase commitment is required.

Ford is already a major player in the commercial truck market. The company is working hard to offer fleet operators and commercial customers an entire electric mobility ecosystem, which includes connected vehicle technologies to help commercial customers better manage their fleets.

Ford also shared pricing for the first time. The automaker is targeting a starting MSRP of $43,295 for the cutaway version and $52,690 for the high-roof extended-wheelbase cargo E-Transit van.

The E-Transit lineup will offer eight configurations, including cargo van with three roof heights and three lengths, plus chassis cab and cutaway models, which will meet the needs for the commercial customers.

The E-Transit offers the same cargo dimensions and standard mounting points as the gas-powered versions, so fleets can continue to use the same racks, bins and accessories they have now.

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Ford's E-Transit lineup will offer eight configurations.

According to Ford's internal research, commercial customers have expressed interest across all eight E-Transit configurations, with roughly 40 percent leaning toward high-roof vans and the rest interested in the medium-roof, low-roof, cutaway and chassis cab versions.

Ford said that more than 450 commercial customers in North America, which includes 200 top fleets and fleet management companies, have said they're interested in purchasing the all-electric E-Transit vans.

These customers  include local, state and federal government agencies, utility services, and telecommunications companies. In addition, customers have shared plans to use the all-electric E-Transit for recreational vehicles, school buses, automotive service and other commercial applications. 

"We've had so much interest early on, we wanted to open this registration site to serve customers with a build mix for their needs across all van body styles," says Ted Cannis, general manager of Ford's North American commercial business. "Some customers want high-roof vans to maximize internal cargo space, while others need to install bodies on cutaways and chassis cabs. Customers will have an all-electric solution – from box truck delivery to parking structure-friendly utility service vans and everything in between."

Ford's goals is to lower the costs of ownership for fleet customers, while providing a familiar vehicle layout, driver experience, vehicle connectivity and a strong dealer support network. Potential savings over an eight years/100,000 mile period are projected to be 40 percent less than for the gas-powered Transit.

The E-Transit will offer optional features such as Pro Power Onboard that turns E-Transit into a mobile generator with up to 2.4 kilowatts of available power to help customers use and recharge common job site tools, including belt sanders, drills and miter saws.

The connectivity features of Ford's SYNC 4 infotainment system include connected solutions that unlock software subscriptions to help fleets manage charging transactions, telematics and other connected services.

The zero-emission E-Transit was designed with insights from 30 million miles of customer telematics data showing that the average commercial van drives 74 miles per day. With a usable battery capacity of 67 kWh, the low-roof E-Transit cargo van has a targeted driving range of 126 miles.

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The E-Transit charging port is in the front grill.

The zero-emissions E-Transit vehicles could make Ford a global leader in the commercial electric van market, especially in Europe where the goal is to reduce greenhouse emissions by 55% by 2030 compared to 1990 levels.

Ford's data shows that 70% of the full-size bus and van business in the U.S. is going all-electric by 2030, accounting for around 300,000 vehicles annually. Ford is already the best-selling commercial van brand in the U.S. for the past 42 years, so the company expects to maintain this strong share of the commercial market with the E-Transit family of vehicles.

For any service needs, the E-Transit vans will be backed by 645 Ford Commercial Vehicle Center dealers across the U.S. Ford said that around 90% of these service centers will be electric vehicle-certified.

E-Transit vans will be built at Ford's Kansas City Assembly Plant in Claycomo, Missouri, where the gas-powered versions are being produced.  The E-Transit vans will be available later this year. 

Next year, Ford will also deliver an electric version of the popular F-150 pickup, giving commercial customers a zero emissions option of Ford's most popular truck the first time.

Ford says that early production E-Transit vans will be on job sites and in communities across North America by this summer as Ford rolls out a pilot program for customers to test the electric van across a variety of use cases. 

The new E-Transit is part of Ford's more than $22 billion investment in electrification through 2025.  

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