Hyundai Shares the First Images of the G70 ‘Shooting Brake' From its Luxury Division Genesis
【Summary】Hyundai’s Luxury Division Genesis is bringing back the luxury station wagon, which will go on sale in Europe. It's the first wagon model from Genesis, which is a vehicle category that fell out of favor with car buyers in the U.S. as consumers prefer SUVs and crossovers. The G70 Shooting Brake is based on the new Genesis G70 luxury sedan that was released last year.
Hyundai's Luxury Division Genesis is bringing back the station wagon, which will go on sale in Europe. It's the first wagon model from Genesis, which is a vehicle category that fell out of favor with car buyers in the U.S. as consumers prefer SUVs and crossovers. However, in Europe the wagon body style is still quite popular, and the new Genesis G70 Shooting Brake is targeting those customers.
The G70 Shooting Brake is based on the new Genesis G70 luxury sedan that was released last year. The G70 shooting brake offers more room than a sedan without being too large like an SUV. Genesis calls the design philosophy, ‘Athletic Elegance.'
The name "Shooting Brake'' is actually just a fancy name for a station wagon and traces its roots to the 1920's. The name stuck around, and it's now a part of the automotive history of Europe. Shooting Brake is often used to describe wagon models in the premium luxury segment, such as the Porsche Panemara Sport Turismo, Mercedes E-Class wagon and BMW 3 Series Touring.
As Genesis is a luxury brand, the G70 Shooting Brake is being marketed as a premium car, it will offer customers greater practicality with a smaller footprint than an SUV, which is better suited for the European market.
The G70 Shooting Brake is the fifth Genesis model to launch in Europe as the luxury brand of Hyundai expands around the world. Hyundai launched the standalone luxury brand in 2015 and is expanding into Europe to compete with sedan and wagon models from luxury automakers, such as Mercedes-Benz, BMW, Audi and Jaguar.
"The G70 Shooting Brake marries luxury and European automotive heritage with our design philosophy of Athletic Elegance. Our fifth car in Europe, the Shooting Brake will stand apart through its unique design; it is a clear statement of our commitment to the region," said Dominique Boesch, Managing Director of Genesis Motor Europe.
The G70 Shooting Brake's large rear hatch offers additional space for cargo. Hyundai says the luggage space in the back is 40% larger than the G70 sedan and its rear seats can be split-folded to accommodate a wide variety of items.
The G70 Shooting Brake is actually the same dimensions as the new G70 sedan. It measures 4,685 mm long, 1,850 mm wide and 1,400 mm tall, with a 2,835 mm wheelbase.
"The G70 Shooting Brake combines the type of athletic exterior design that reflects Genesis' design identity with the practicality of the Shooting Brake," said a Genesis official. "We look forward to meeting the needs of European customers with this strategic model that caters to the preferences of the market."
The G70 Shooting Brake's interior resembles the cockpit of a fighter jet, according to Genesis.
The Genesis brand will begin European sales later this year in Germany, the UK and Switzerland.
Other Genesis models launching in Europe include the G80 luxury sedan, and its companion SUV, the GV80, which will go on sale this summer. The next two models to launch afterwards will be the G70 sports sedan and the GV70 urban SUV, although Hyundai did not say when the G70 will debut.
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