Ford is Taking its Electric Mach-E SUV on a 6,500-Mile Cross Country Trip to Demonstrate its Capabilities & Technology
【Summary】Ford is kicking off a marketing campaign called “Ocean to Ocean Reimagined” to showcase the new Mach-E. The cross country journey will offer product experiences along the way to demonstrate the features of Ford’s debut electric vehicle. In total, The Mach-E will travel nearly 6,500 miles across 20 states in a span of 50 days.
Ford Motor company says that demand has skyrocketed for its first fully electric vehicle, the Mach-E SUV. With interest in the electric SUV growing, Ford is taking the Mach-E on a cross country road trip to demonstrate its capabilities and advanced technology.
Ford is kicking off a marketing campaign called "Ocean to Ocean Reimagined" to showcase the new Mach-E. The cross country journey will offer product experiences along the way to demonstrate the features of Ford's debut electric vehicle.
The drive kicks off today at Classic Car Club Manhattan in New York City. Stops will include Amelia Island off the Florida coast; Washington, D.C.; Charlotte, North Carolina; Atlanta and Las Vegas before ending on the west coast in Seattle, WA.
In total, The Mach-E will travel nearly 6,500 miles across 20 states in a span of 50 days.
"More than a century after the Model T brought mobility to the masses, Mustang Mach-E is injecting thrill and passion to fully electric vehicles," said Jason Castriota, Ford's global brand director, Battery Electric Vehicles. "Ocean to Ocean Reimagined is helping to amplify awareness around Mustang Mach-E and what it can do. We hope this coast-to-coast journey – much like the original Ocean to Ocean race commissioned by Henry Ford in 1909 – becomes a truly unique, exhilarating and entertaining chapter in the Ford and Mustang story."
The trip is a throwback to when Ford entered two Model T cars in the first U.S.-based transcontinental road race on June 1, 1909. That trip over 100 years ago also began in New York City.
At the time, it was designed to test the endurance test and capability of a relatively new technology called the automobile, which would eventually change the fabric of the U.S. will newly constructed roads connecting cities for the first time ever by car.
The 1909 trip lasted 23 days with a total distance of 4,106 miles. It culminated with Ford's Model T number 2 crossing the finish line at the Seattle World's Fair.
As a tribute to the original trip, a re-creation of the winning Model T in 1909 will lead the two Mustang Mach-E SUVs out of New York and escort them to the finish line in Seattle.
U.S. customer deliveries of Mustang Mach-E started in Dec 2020 with Mustang Mach-E GT and Mustang Mach-E GT Performance Edition arriving beginning this fall.
The lowest priced Mach-E Select starts at $42,895 in the U.S. and offers an EPA estimated range of 230 miles from its RWD powertrain.
The Mach-E is also eligible for a federal EV tax credit of $7,500, which gives Ford a slight advantage over Tesla since the California company reached the 200,000 vehicle eligibility limit for the EV tax credit.
The Mach-E also supports over the air software updates, a technology pioneered by Tesla, which is Ford's biggest competitor in the segment. The Mach-E will compete with the Tesla Model Y and the Bolt EUV from General Motors.
Ford said that 70% of Mustang Mach-E buyers are new to the brand. That's a big increase over the popular Ford Escape SUV, which accounted for 39 percent of new buyers to the brand. But the company's cross country trip this summer with the Mach-E to demonstrate its strengths and technology may lure in even more new customers.
Originally hailing from New Jersey, Eric is a automotive & technology reporter covering the high-tech industry here in Silicon Valley. He has over 15 years of automotive experience and a bachelors degree in computer science. These skills, combined with technical writing and news reporting, allows him to fully understand and identify new and innovative technologies in the auto industry and beyond. He has worked at Uber on self-driving cars and as a technical writer, helping people to understand and work with technology.
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