Ford Passes 100,000 Reservations for 2022 F-150 Lightning
【Summary】Clearly, consumers are impressed with Ford’s first all-electric pickup truck.
The 2022 Ford F-150 Lightning made quite some waves when it came out. Understandably so. American consumers love pickup trucks and the F-150 Lightning is a somewhat affordable pickup truck with a decent amount of range and serious towing capability. There's no reason why the F-150 Lightning won't be a hit. Apparently, the F-150 Lightning is a huge hit, as the Detroit Free Press reports that the American automaker has received 100,000 reservations since the truck made its official debut.
Demand Continues To Shock
"We're super excited about the demand," Emma Bergg, Ford spokeswoman told the outlet. "Reservations are getting added all the time."
Last we heard, over 70,000 consumers had reserved a model. So, the latest figure is a large increase since the end of May. Hitting 100,000 reservations is also impressive, as Ford unveiled the electric truck just three weeks ago. Ford initially reported receiving 20,000 reservations for the truck the morning after the pickup's debut. Clearly, more and more consumers continue to show interest in the pickup as reservations continue to grow rapidly.
The electric F-150 Lightning is just one of the few vehicles that Ford allowed consumers to reserve online. The all-electric Mustang Mach-E crossover and Bronco SUV are the other two notable vehicles that could be reserved. For the F-150 Lightning, Ford requires consumers to make a $100 refundable deposit to score a reservation. After that, it becomes a waiting game.
The 2022 F-150 Lightning will be available with two different battery packs. The Standard Range pack is expected to have a range of 230 miles, while the Extended Range battery will offer 300 miles of range. The smaller battery pack comes with a dual-motor setup for 426 horsepower. The larger battery pack brings more powerful electric motors with 563 horsepower. Consumers that regularly tow large cargo with their pickups will enjoy the Lightning's 10,000-pound towing capacity rating. Payload capacity tops out at 2,000 pounds.
Pricing for the F-150 Lightning will start at $39,974 for the Pro trim, which is downright affordable for an electric truck. The low starting price tag certainly has a lot to do with how many reservations Ford has received for the pickup. The Ford F-Series is one of the most popular vehicles on the earth. In 2020, Ford sold 787,372 F-Series pickup trucks, which includes both F-150s and Super Duty models. Getting roughly 14 percent of its entire yearly total in less than a month is outstanding – even if every reservation doesn't turn into a sale.
When the 2022 Ford F-150 Lightning does go on sale, it will face strong competition from the Rivian R1T, Tesla Cybertruck, GMC Hummer EV truck.
Vineeth Joel Patel
Joel Patel has been covering all aspects of the automotive industry for four years as an editor and freelance writer for various websites. When it comes to cars, he enjoys covering the merger between technology and cars. In his spare time, Joel likes to watch baseball, work on his car, and try new foods
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