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Cadillac To Open Reservations for the Fully-Electric Lyriq SUV on Sept 18

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【Summary】As U.S. automaker General Motors invests billions into becoming an electric automaker by 2035, the company will release many new electric vehicles. One of the most anticipated new models is the luxury-electric Lyriq SUV from GM’s Cadillac division. The automaker announced on Wednesday that reservations for the battery-powered SUV will open on Sept 18 at 4:00pm ET.

Eric Walz    Aug 04, 2021 9:00 AM PT
Cadillac To Open Reservations for the Fully-Electric Lyriq SUV on Sept 18

As U.S. automaker General Motors invests billions into becoming an electric automaker by 2035, the company will release many new electric vehicles. 

One of the most anticipated new vehicles is the luxury-electric Lyriq SUV from GM's Cadillac division. The automaker announced on Wednesday that reservations for the battery-powered SUV will open on Sept 18 at 4:00pm ET. 

The Cadillac Lyriq will rival other new electric SUVs such as the Tesla Model Y, Audi e-tron, Volkswagen ID.4 and Ford Mach-E.

The Lyriq will be GM's first competitor in the luxury-electric vehicle segment that's currently dominated by Tesla in the U.S. But if the Cadillac Lyriq is a hit with consumers, it may help GM make the transition to becoming an electric automaker. 

The Lyriq also marks the beginning of Cadillac being reborn as an exclusive, luxury electric brand.

"The 2023 Cadillac LYRIQ will deliver a high-performance luxury experience setting a new standard for Cadillac," said Rory Harvey, Vice President, Global Cadillac.

The Cadillac Lyriq will be built on GM's new modular electric vehicle architecture, which will be powered by the automaker's new Ultium batteries. The company's new EV architecture will underpin many future electric models from GM. 

The Ultium battery system is not just a flat battery pack, rather its part of the structural element of the Lyriq and for future models that will use it. It creates a lower center of gravity and near 50/50 weight distribution to improve ride and handling, which is befitting for what consumers expect from GM's luxury division Cadillac. GM says the placement of the battery pack results in a vehicle that's responsive and allows for spirited driving.

The placement of the rear drive motor helps the Lyriq maintain a more balanced and nimble road feel. In addition, it transfers more torque to the pavement, results in powerful acceleration without any wheel slippage, as well as offering better handling in turns. 

"LYRIQ was conceived to make every journey exhilarating and leverages more than a century of innovation to drive the brand into a new era, while rewarding passengers with a more personal, connected and immersive experience," said Jamie Brewer, chief engineer of the Lyriq when the vehicle was first unveiled last August. "To do this we developed an architecture specifically for EVs.  It is not only an exceptional EV, but first and foremost a Cadillac."

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The Lyriq will compete with the Tesla Model Y, Ford Mach-E and others electric SUVs.

Last year, GM said the LYRIQ will offer over 300 miles of range on a full charge. However, by the time Lyriq enters production next year, range may be slightly higher, as battery chemistries continuously improve.

Being a member of the Cadillac family, the Lyriq was designed to be a luxury vehicle. Cadillac engineers focused on outfitting the cabin with advanced technology to make it quieter for occupants.

Cadillac will introduce a new type of road noise cancellation technology for the Lyriq, which includes installing interior microphones and accelerometers throughout the interior to improve the noise cancellation abilities. It's designed to block out unwanted noise from the outside and from the tires that's a result of the Lyriq's ultra-quiet electric powertrain. 

For GM, the Lyriq is an important launch as it looks to better compete with Tesla. If the electric SUV becomes a hit with consumers, it could help bolster GM's transition to electrification, as gas-powered trucks are a huge part of GM's annual profits right now.

However, there is the electric GMC Hummer EV coming next year, as well as a fully-electric Chevy Silverado. The announcement of an electric Silverado in April sent GM's stock to $61.94, its highest level since GM emerged from bankruptcy after the recession of 2008-2009.   

The two new electric trucks might entice GM's loyal truck customers to make the switch to electrification, which the automaker will eventually need to do as it phases out gas-powered vehicles.

In June, GM announced that its increasing its investments in electrification and autonomous driving technologies to $35 billion through 2025, with dozens of new battery-powered models in the works, many will offer autonomous driving capability.

GM said last year its will add additional U.S. assembly capacity in the future for electric SUVs like the Lyriq. SUVs are one of the most popular body styles in the U.S., so expect many new electric crossovers and SUVs from GM.

Deliveries of the Cadillac Lyriq will begin in the first half of 2022. Starting price is $58,795.

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