Lucid to Open its First Canadian Retail Location in Vancouver, Announces Pricing for the First Time Outside of the U.S.
【Summary】Luxury-electric automaker Lucid Group will open its first retail showroom outside of the U.S. this weekend. The newest showroom will open in Vancouver, BC and will open its doors to customers on Saturday, Oct 16. The Lucid Studio in Vancouver will be followed by another Studio in Toronto.
Luxury-electric automaker Lucid Group will open its first retail showroom outside of the U.S. this weekend. The newest showroom will open in Vancouver, BC and will open its doors to customers on Saturday, Oct 16.
The Canadian location is the 10th in a growing network of Lucid Studios.
The Lucid Studio in Vancouver will be followed by another Studio in Toronto. Additional locations will open throughout Canada in 2022 as Lucid continues to expand its presence globally.
The company also announced pricing for the Lucid Air sedan in Canada. Customers in Canada can reserve all Lucid Air models online from $400 CAD ($323). It's the first time Lucid has confirmed pricing outside of the U.S. market for the Lucid Air sedan.
Among the various versions, the top-of-the-line Lucid Air Lucid Air Dream Edition Performance will start at CAD $229,000 (US$136,635). It offers 1,111 horsepower with a range of 471 miles. The entry level Lucid Air Pure will start at CAD $105,000 (US$84,891). The Air Pure is rated at 480 hp with a range of 405 miles.
The 800 hp Lucid Air Grand Touring will start at CAD $189,000 (US$152,805) and offer a range of 515 miles.
"Announcing Canadian pricing and our first retail location in the country in tandem is critical in bringing the Lucid brand to Canada," said Zak Edson, Senior Director, Sales and Service, Lucid Group. "This opening is the first of many announcements for locations outside of the U.S. market as we continue our rapid global expansion."
Like its rival Tesla, Lucid will not have a traditional network of dealers to sell its electric vehicles. Instead the company is opening "Lucid Studios" in upscale shopping centers and other urban locations where customers can go to check out the Lucid Air sedan in-person.
The Lucid Motors Design Studios will support the company's "direct to customer sales strategy."
The first Lucid Studio opened at the company's headquarters in Newark, California last year. In Oct 2020, Lucid opened its second Design Studio in Beverly Hills, CA.
All Lucid Studios are designed to give customers the opportunity to experience the Lucid Air up close and in-person and learn more about Lucid's advanced electric powertrain technology. Customers can also reserve a Lucid Air at any of the company's design Studios.
Lucid Studios augment the physical experience of seeing and touching a Lucid Air with a unique 4K VR configurator called the "Virtual Reality Experience." It allows customers to see the various options, including finishes and colors and experience the Air in VR as if they were sitting behind the wheel.
Lucid's VR experience allows customers to view colors and finishes as if they were in the vehicle.
The VR experience can also be mirrored online with a cloud-based configuration solution powered by ZeroLight's Concierge product. The technology allows customers to "virtually" interact with a car while a Lucid representative guides them through key features and configuration options.
Lucid plans to significantly expand its global network with more locations opening next year, the company said.
Lucid is also developing a service strategy using a team that will come to a customer's location using mobile service vans. A nationwide network of service centers, mobile service providers, and certified collision repair centers will be linked to Lucid's customer care team to address any concerns.
The first U.S. deliveries of the Air sedan will begin later this month. Canadian deliveries will follow shortly after.
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