Nissan to Sell Electricity From Renewable Energy to Employees in Japan to Charge Their EVs

author: FutureCar Staff    

Nissan Motor Co. announced this week it will sell electricity generated from virtually 100% renewable energy sources to its employees in Japan as part of the company's carbon-neutrality efforts. 

The energy program will first be made available to employees living in the Kanto region at the start of fiscal year 2022, Nissan said.

Based on the results of field tests utilizing electric vehicles, Nissan will also identify the ideal energy provider to offer attractive pricing plans to owners of Nissan electric vehicles, such as the Nissan LEAF and Nissan Ariya.

To promote home-charging by Nissan customers, the automaker began to sell electricity through selected dealerships in Japan beginning in 2019. Nissan has also been engaging in various field tests in partnership with energy companies to support the charging of its future EVs.

Nissan is aiming to become a carbon neutral company by 2050 and customers charging their Nissan EVs with renewable energy will help Nissan reach its goal. 

In addition to green EV charging, Nissan is working on delivering zero emissions across all aspects of its operations, including vehicle development, manufacturing and sales. Nissan is also preparing a business model using electricity from renewable energy that leverages the high-capacity storage capabilities of its EV batteries.

Last month, Nissan announced it will make a massive investment in electric vehicles in one of the biggest financial commitments in the automaker's history. The bold initiative is called "Nissan Ambition 2030." The initiative will make electrification the core of the company's long-term strategy as its looks to compete with Tesla.

 The automaker said its investing $2 trillion yen (US$17.6 billion) over the next five years to accelerate the electrification of its vehicle lineup and boost the automaker's technology innovation. 

"With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities," said Nissan CEO Makoto Uchida, last month when the plans were made public. "We want to transform Nissan to become a sustainable company that is truly needed by customers and society."

As part of Nissan Ambition 2030, the automaker announced it will introduce 23 new electrified models by 2030, 15 of which will be purely electric models. The automaker aims for an electrification mix of more than 50% globally across Nissan and its luxury brand Infinity.

By 2026, Nissan aims to have EVs make up over 75% of its vehicle sales in Europe, 55% in Japan, and 40% of models in China. For the United States, Nissan plans for EVs to account for 40% of its sales by 2030.

FutureCar Staff