Self-Driving Lobbying Group Drops ‘Self-Driving' in New Name
【Summary】The move is seen as a way to get away from the word self-driving and to distance itself from Tesla.
In 2016, Wayo, Lyft, Ford, Uber, and Volvo got together to create a lobbying group in Washington, D.C. to lobby lawmakers to pass favorable legislation on autonomous vehicles. The lobbying group was called the Self-Driving Coalition For Safer Streets. The name, especially for the group's purposes, seems straightforward. But now, the lobbying group is changing its name to distance itself from the word "self-driving."
More Consumer Knowledge
The lobbying group is now called the Autonomous Vehicle Industry Association (AVIA). Since its inception, the lobbying group has grown to include other companies like Aurora, Cruise, Motional, Zoox, Argo Ai, and Niro. With the current level of semi-autonomous vehicles on the market today, ditching self-driving is a smart move. The change also sees the organization move further away from Tesla, which is not a member, which still uses "self-driving" to describe its technology.
Tesla and other automakers have come under scrutiny recently for tacking on catchy, misleading names to their semi-autonomous technology systems. There are zero self-driving cars on the market today, but Tesla continues to sell a "Full Self-Driving" package on its vehicles. Instead of calling it what it is, an advanced driver-assist system that's in beta and needs a watchful driver to be attentive at all times, Tesla puts its system behind a marketing term.
AVIA doesn't specifically call out Tesla for its self-driving name in an announcement, but states that the new name aligns with its affiliates' "commitment to precision and consistency in how the industry, policymakers, journalists and the public talk about autonomous driving technology." The new name will also help consumers get a better understanding of what autonomous vehicles really are.
A Federal Guideline Is Needed
"The association recently called on all stakeholders to clearly distinguish between AVs and driver-assist to boost consumer trust and understanding. AVIA advocates for autonomous vehicles, which perform the entire driving task. AVs do not require human operators, not even to serve as a backup driver; the people or packages in the vehicle are just passengers or freight."
In addition to calling out automakers that continue to use misleading language to describe their semi-autonomous systems, critics have also started to critique the Society of Automotive Engineers' five definitions of autonomous vehicles. Critics claim that the standard is broad and dangerous.
One thing is for sure, the government and automakers need to do a better job of educating the public on what an autonomous vehicle is and where brands currently are on the totem pole. A federal guide on language that automakers can use will also be helpful, as automakers can come up with any kind of name, like Super Cruise and Traffic Jam Assist, for advanced safety features without explaining what they do.
Vineeth Joel Patel
Joel Patel has been covering all aspects of the automotive industry for four years as an editor and freelance writer for various websites. When it comes to cars, he enjoys covering the merger between technology and cars. In his spare time, Joel likes to watch baseball, work on his car, and try new foods
2023 Jeep Grand Cherokee Trailhawk Now PHEV Only
Acura Prevision EV Concept Previews Brand’s Electric Future
Hyundai Gets Serious About Electric Performance Cars, Shows off Two Concepts
Ford Looks to Have 100% of EV Sales Be Online
Volkswagen CEO Believes It Will Overtake Tesla in EV Sales by 2025
Report Claims Nissan Leaf Will Be Discontinued by 2025
Autonomous Vehicles Will Require Cities to Change Their Transportation Methods
Rivian, Mercedes-Benz Partner to Produce Electric Commercial Vans
- Tesla’s Battery Supplier Panasonic is Close to Selecting the Site of its New U.S. Battery Plant
- Siemens Invests $25 Million in Wireless Charging Company WiTricity to Develop Interoperable Standards for Cable-free EV Charging
- EV Startup Fisker Announces ‘Fisker Finance’ a Digital Financing Platform for Purchasing the Electric Ocean SUV
- California DMV Accuses Tesla of Making False Claims About its Driver-Assist Systems
- GM CEO Mary Barra Shares the First Look at the New Chevy Blazer EV Launching in Spring 2023
- EV Charging Provider Electrify America Raises $450 Million, Siemens to Become a Minority Shareholder
- Ford to Use Lithium Iron Phosphate Batteries for the First Time as it Aims to Produce 600,000 EVs a Year in 2023, Sets Up Global Supply Chain
- BorgWarner Invests $500 Million in Wolfspeed Inc, a Developer of Semiconductors and Silicon Carbide Devices for Electric Vehicles
- Volkswagen’s Software Unit CARIAD to Co-Develop a System-on-Chip With STMicroelectronics for the Automaker’s Future Software-defined Vehicles
- Toyota to Collaborate with Redwood Materials to Build a Closed Loop, EV Battery Recycling Ecosystem in the U.S.