EV Startup Faraday Future Reveals its Production-intent FF91 Luxury Vehicle
【Summary】It’s been a rough couple of years for California-based luxury electric vehicle startup Faraday Future (FF). The company has struggled to stay afloat after blowing through nearly $2 billion dollars in venture capital. But the company aims to get back on track and has just unveiled the production intended version of the FF91, which FF says will enter production in Q3 at the company’s factory in Hanford, California.
It's been a rough couple of years for California-based electric vehicle startup Faraday Future. The company has struggled to stay afloat After blowing through nearly $2 billion dollars in venture capital to build its ultra-luxury, intelligent FF91 electric vehicle.
In addition to its financial problems, Faraday Future ran into organizational problems, furloughed employees and its plans to build a $1 billion factory in the Nevada desert also fell through. The setbacks led to the departure of its CEO.
The EV startup is now led by former BMW engineer Dr. Carsten Breitfeld, who joined FF as CEO in Sept 2019. Dr Breitfeld, is an auto industry veteran who spent twenty years at BMW. He is best known as the designer of BMW's futuristic i8 electric hybrid car. At BMW, Dr Breitfeld led the i8 project from concept to production vehicle in just 38 months, and for the past several years he was working on a similar development timeline for the FF91 luxury EV.
Now the company has unveiled the production intent version of the FF91, which FF says will enter production in the third quarter of this year at the company's factory in Hanford, California. But before then, the company said it will build more production-intent vehicles over the coming months for vehicle testing and validation, as well as for final certification before official production begins.
"Building the first production-intent vehicle at the Hanford plant is an important step towards reaching the start of production in Q3. This iteration is the closest to the FF 91 production model we've seen to-date," said Matt Tall, vice president of manufacturing at FF. "The FF 91 is expected to be the first ultra-luxury EV to reach the market, with a unique driver and passenger experience."
In Oct 2021, FF laid out seven manufacturing milestones leading into the FF 91's production intent model. The first was installing pilot equipment at its Hanford manufacturing plant's pre-production build area. Milestone 2 was securing a Certificate of Occupancy, clearing the path for the company's pre-production builds to start. Milestone 3 was to begin foundation construction for all remaining production areas at the factory, including body, paint, warehouse and vehicle assembly.
Now that the first three milestones have been reached, Milestone #4 is the start of pre-production builds for final engineering validation and certification. The other milestones will follow after reaching the fourth.
FF was founded in 2014 and was once viewed as a serious competitor to Tesla. However the company's financial problems forced it to delay the development of the luxury electric FF91.
The FF91 is a high-tech, luxury electric SUV. The EV was first unveiled at CES in 2017. Faraday says the FF91's electric powertrain produces 1,050 horsepower and reaches 0-60 mph in just 2.4 seconds.
Dr Breitfeld compares FF's electric powertrain technology to the Porsche Taycan sedan and Audi e-tron SUV, but says FF's powertrain is much more technologically advanced.
FF describes the passenger experience in the FF91 to that of a "private jet on 22-inch wheels" designed to offer passengers a relaxing, lounge-like experience. The FF91 was developed using virtual and augmented reality so its designed around how passengers will interact with the vehicle.
The rear seats in the FF91 recline to 60 degrees, like first class cabins found in some of the world's top airliners. The FF91 also includes a 27-inch widescreen rear monitor that descends from the roof, so rear passengers can watch their favorite entertainment in comfort.
Now FF just needs to get its built. But the struggling EV startup still faces an uphill battle. The luxury-electric vehicle segment is getting more competitive than it was just several years ago. The FF91 will compete with new electric models from BMW, Mercedes-Benz, Lucid Group, Hyundai and General Motors.
Apple Delays its Long Rumored Electric ‘Apple Car’ Until 2026, According to Sources
The World’s First Level-4 Automated Parking Feature Developed by Mercedes-Benz and Bosch is Approved for Commercial Use
Hyundai Motor Group Signs MoU with SK On Co. to Secure Batteries for EVs Built in the U.S.
Tesla May Build its Next Factory in South Korea, According to the Country’s Presidential Office
Mazda Outlines Plans to Invest $10.6 Billion in Electric and Hybrid Vehicle Development Through 2030
Audi Rebrands its Premium Car Rental Service to ‘Audi on demand’
General Motors Announces a Key North American Nickel Supply Deal for Electric Vehicle Batteries
Toyota’s Redesigned Prius May Get More Drivers Behind the Wheel of a Hybrid Vehicle
- EV Startup NIO to Launch a New Mass-Market Brand to Rival Tesla with an Annual Capacity of 500,000 Vehicles a Year
- Stellantis and Samsung SDI to Invest up to $3 Billion to Build a EV Battery Factory in Indiana
- Qualcomm Announces its Next-Gen Powerline Device for ‘Smart Grid EV Charging’ and Vehicle Communications
- GM CEO Mary Barra Shares the First Look at the New Chevy Blazer EV Launching in Spring 2023
- Biden Administration Announces New Standards to Make EV Chargers More Accessible
- Uber and its Technology Partner Aurora to Expand Autonomous Trucking Pilot in Texas
- Automakers Urge Consumers to Buy an EV Before Tax Credit Changes
- Rivian is Laying Off 6% of its Workforce, Citing Erratic Economy
- Electric Truck Maker Rivian Opens the First Fast Chargers in Colorado for its Nationwide ‘Adventure Network’
- Volkswagen Group China Unveils its ‘Flying Tiger’ Electric Vertical Take-Off and Landing (eVTOL) Passenger Aircraft Prototype