2023 Subaru Solterra Priced Higher Than Toyota bZ4X
【Summary】Subaru’s all-electric SUV costs $3,005 more than Toyota’s option, but the main difference in pricing comes from the different standard configurations.

Toyota and Subaru have officially come out with their respective all-electric SUVs. While Toyota announced pricing for the bZ4X already, we've been patiently waiting for Subaru to tell us how much the Solterra, which is its version of the vehicle, will cost. The wait is officially over, as Subaru announced pricing for the Solterra earlier this week.
Solterra Costs More Than bZ4X
Pricing for the 2023 Solterra will start at $46,220 including destination for the entry-level Premium trim. The Limited trim costs $49,720, while the most expensive Touring trim starts at $53,220. Compared to the 2023 Toyota bZ4X, the Solterra has a higher starting price tag. The bZ4X starts at $43,215, which is a $3,005 difference in the Toyota's favor.
The huge difference in pricing is based on the different configurations for the base models. Toyota offers the bZ4X in a front-wheel-drive variant with a single electric motor. Subaru only offers the Solterra with all-wheel drive and two electric motors. For buyers on a budget, the bZ4X will be the obvious choice, while consumers looking into getting all-wheel drive won't find a large difference when comparing two similarly equipped models to one another.
When comparing a bZ4X with all-wheel drive against the Solterra, the price difference between the two is a much smaller $925. That's not a huge difference and since the two SUVs are incredibly similar to one another, the decision on which one to buy could come down to which one could be found at a more affordable price at a dealership.
Subaru's EV Is Eligible For The Federal Tax Credit
Just like the bZ4X, the Solterra comes with two electric motors for up to 215 horsepower and 249 pound-feet of torque. The all-electric Subaru comes with a 72.8-kWh battery pack for up to 228 miles of range. The Solterra can charge at rates of up to 100 kW, which will allow the SUV to gain an 80% charge in roughly an hour.
Unlike the bZ4X, the Solterra will be eligible for the full $7,500 federal tax credit. This might not be the case for the Toyota, as the automaker is on the verge of losing its federal credits because of the number of plug-in hybrid vehicles the automaker has sold. This, if anything, will be the largest factor for consumers choosing between the two EVs.
While the Solterra is more expensive than the Toyota bZ4X, the electric SUV is priced accordingly for the market. It's priced more affordably than the Tesla Model Y, Kia EV6, and Hyunai IONIQ 5. The Volkswagen ID.4 is one of the few electric SUVs that's more affordable.
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