Faraday Future keeps teasing with its mystery new car
【Summary】Amid all the controversies and financial trouble, Faraday Future seems unshaken about its plan. A few recent teasers made people curious about how the EV company will debut its first car.
Amid all the controversies and financial trouble, Faraday Future seems unshaken about its plan. A few recent teasers made people curious about how the EV company will debut its first car.
Based on its teaser marathon, the mystery car's partial functions and settings could be seen. An "insane amount of torque" was displayed by the car driving at fast speeds; the retractable LiDAR sensor was installed in the middle of the hood, and the new EV is an SUV without side mirrors – clearly, Faraday Future is not interested in a boring, conventional design.
In the most recent video that FF released, the camouflaged EV was pacing with a Bentley Bentayga, Ferrari 488 GTB and Tesla Model X. With the car blazing past its three competitors, FF further teased that it will carry out a live demonstration of the verified 0-60mph results at CES 2017.
According to Sina's on-site interview with Faraday Future, the new vehicle has the length of a Buick GL8 and comes installed with quite a lot of sensors and cameras. Hong Bae, FF's Director of ADAS and Self-Driving told the reporter that such installations will surely have higher production costs. FF prioritizes safety, as it strives to be a pioneer in the EV industry. The company's design has been tested for a whole year internally.
There is no doubt that Faraday Future is trying to gather public attention with its series of mysterious images and video teasers. One month ago, the company was in deep financial trouble. Auto supplier Futurius, Beim Maple Properties and AECOM all claimed FF's outstanding bill. Although it secured some funds from its major Chinese investor Y.T. Jia on November 22nd, what it needs most is to rebuild its image and boost trust from the public. CES 2017 will clearly be a decisive battlefield for the EV automaker.
Nevada Gov. Brian Sandoval was defending Faraday Future earlier this month by issuing a joint statement, refuting Nevada Treasurer Dan Schwartz's negative remarks on FF.
"It is unclear whether or not the Treasurer has read the legislation or understands the agreement between Nevada and Faraday Future, but the state and taxpayers are fully protected should Faraday not meet its $1 billion investment."
He further stressed that the government "fully vetted the project, its financing, and pursued the opportunity." According to the statement, Nevada officials were communicating with Faraday and the company has spent more than $100 million in development related to the site, which includes payments to local businesses and contractors.
For EV lovers, the industry definitely needs some disruptive newcomers, to challenge Tesla and other auto giants.
Claire Peng has over 6 years of professional experience in the media industry, covering TV, newspaper and online media. She was once a reporter and producer for Fairchild Television based in Toronto Canada, and worked as an English news reporter for the Global Times in Beijing. She writes mainly about self-driving, companies investment, and the enterprise lab.
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