GM's Plan to Sell More EVs Than Tesla Hinges on Offering More Affordable Electric Models
【Summary】General Motors CEO Mary Barra believes that the only way for the brand to compete with Tesla is to sell affordable electric cars, which is something that has alluded the all-electric luxury brand.
Every traditional automaker on the market is looking to compete with Tesla. The all-electric luxury brand got a massive head start on everyone else and they're all looking to play catch-up. Every automaker has its own way of competing with Tesla. Some are going all-in on technology and comfort, while others are looking at having vehicles with more range and better performance. Unlike other automakers, General Motors is looking to go down another route. This one includes making affordable electric cars.
How GM Plans To Outsell Tesla
Anyone keeping track of Tesla's false promises will know that the automaker pledged to sell an affordable electric car back in 2020. The $25,000 autonomous car was supposed to go on sale in 2023. Well, it's 2022 and that vehicle isn't anywhere to be seen. At the beginning of the year, Elon Musk confirmed that the automaker wasn't working on an affordable Tesla. So, an affordable Tesla may never come out.
While Tesla won't come out with an affordable electric car, another automaker is ready to pounce on the opportunity – General Motors. In an interview with Yahoo Finance, GM CEO Mary Barra stated that the automaker is looking to outsell Tesla by the middle of the decade. To do that, Barra believes that cheaper electric cars are necessary.
"Remember, we're not necessarily just selling at the premium end," Barra said, pointing toward the fact that Tesla's most affordable vehicle starts at $48,190 (with destination). "We're going to have electric vehicles affordable at $30,000."
How GM Is Preparing For Affordable EVs
Chevrolet already has Tesla beat on the affordability front, as the Chevrolet Bolt EV starts at $32,495. It's not the newest EV on the market and it doesn't have GM's latest Ultium batteries, but it's still a competitive option. The upcoming Chevrolet Silverado EV will have a rumored starting MSRP price tag of $39,900. The electric Equinox should also arrive in the near future with an affordable price tag.
One major way GM will be able to come out with affordable electric cars is through its partnership with Honda. The two automakers will be working together on battery technology, platforms, and powertrains. While Honda will have its own EVs, finding a partner to help with the costs makes things far more affordable for both brands.
Of course, GM won't put all of its eggs in one basket, which appears to be Tesla's largest flaw. GM's luxury brands, like Cadillac and Hummer, are coming out with pricey electric cars. Barra admits that GM's plans are more long-term ones, though we think the automaker will be in a better position once the ball gets rolling.
Vineeth Joel Patel
Joel Patel has been covering all aspects of the automotive industry for four years as an editor and freelance writer for various websites. When it comes to cars, he enjoys covering the merger between technology and cars. In his spare time, Joel likes to watch baseball, work on his car, and try new foods
Ralph Nader Calls for NHTSA to Remove Tesla Full Self-Driving
California DMV Accuses Tesla of Making False Claims About its Driver-Assist Systems
Automakers Urge Consumers to Buy an EV Before Tax Credit Changes
Toyota Offering Multiple Solutions for Non-Drivable bZ4X Electric SUVs
GM's Rebate of up to $6,000 on the Bolt EV and EUV Has a Big Stipulation
BMW Expands i4 Lineup With the Affordable eDrive35
Faraday Future Delays Launch of FF91 Electric SUV Again
New Senate Deal Would Expand EV Tax Credits
- Tesla is Now Offering the Model Y With New '4680' Battery Cells
- Ford Announces the Largest Utility Agreement in the U.S. History to Assemble All of its Vehicles in Michigan Using 100% Renewable Energy by 2025
- GM’s Plan to Sell More EVs Than Tesla Hinges on Offering More Affordable Electric Models
- BMW to Test a New Battery in the iX Electric SUV Developed By Michigan Startup Our Next Energy Inc. That Can Deliver 600 Miles of Range
- Valeo Signs Major Deal with BMW to Supply Advanced Driver Assist Hardware for the Automaker's Forthcoming 'Neue Klasse' EV Platform
- Volkswagen Starts Production of the Electric ID.4 SUV in Tennessee, Presents New Competition for Tesla, GM and Ford
- German Court Puts a Sales and Production Ban on Ford's Internet Connected Cars in the Country Due to Patent Dispute
- Facing Rising Production Costs, Automakers Ford, GM, Stellantis and Toyota Urge Congress to Lift the Cap on the $7,500 EV Tax Credit
- BMW Unveils the Seventh Generation of its Flagship 7-Series Sedan, Including the First-Ever All-Electric Version
- Lucid Group to Integrate Wolfspeed’s Silicon Carbide (SiC) Semiconductors in the Lucid Air Sedan as Part of a New Supply Agreement